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Chic Outlet Shopping® Features In Global Hotel Alliance Customer Recognition Programme

July 3, 2013 Loyalty No Comments Email Email

Value Retail, the creator and operator of the Collection of Chic Outlet Shopping® Villages, the leading luxury outlet shopping destinations in Europe, has entered into a partnership with Global Hotel Alliance (GHA), to provide its Shopping Day Experience packages as part of GHA’s loyalty programme ‘GHA Discovery’ for 19 hotel brands worldwide.

GHA Discovery Black card members (with stays of more than 30 days at GHA hotels) can now redeem Shopping Day Experience packages at four of the nine Chic Outlet Shopping® Villages across Europe: Bicester Village near London; Kildare Village near Dublin; Ingolstadt Village near Munich; and Wertheim Village near Frankfurt as part of the GHA Discovery Programme.

The exclusive Shopping Day Experience package includes return transfers on the Shopping Express luxury coach service from the nearest main city to the Village, a two-course lunch in one of the Village restaurants, a VIP Card for additional savings in participating boutiques, and a Gift Card that can be used in any of the boutiques.

As Neil Herbert, Value Retail’s Head of Partnerships – Global Marketing, explains: “Our Villages are now recognised as tourism destinations in their own right, with the brands at the Villages selected with high-spending international tourists in mind. This exciting new partnership with GHA further reflects our commitment to working with luxury global travel brands in developing mutually beneficial activities and customer benefits. GHA Discovery members can now redeem their stay rewards against local experiences in our Villages and we are delighted to be participating in this highly successful loyalty programme.”

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