China World Summit Wing, Beijing, a Shangri-La hotel, has appointed Kelly Lee as director of sales and marketing. In her new role, Kelly will be fully responsible for driving the hotel’s overall marketing strategy and oversee the daily operations of the sales and marketing.With a wealth of experience spanning nearly 10 years as director of sales and marketing in mainland China, Kelly joined the hotel from Tianjin as an executive assistant manager in charge of sales and marketing.
A native of Taiwan, Kelly started her key role in sales and marketing in the catering department in Taipei. She worked her way up to accumulate experience in key cities including Shanghai, and her first regional role was as complex director of sales and marketing in Guangzhou.
Kelly will lead China World Summit Wing, Beijing’s sales and marketing team in applying essential actions together with the hotel’s marketing strategy and assist the general manager in driving hotel businesses, applying public relations innovations and driving digital activities through social media channels.