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Chinese Dragon Still Building Steam With Strong Growth In Chinese International Travel Numbers

July 20, 2015 OTA News No Comments Email Email

If you think you’ve noticed more Chinese sightseers in your city of late, you’re not mistaken. According to global accommodation booking website Hotels.com, Chinese travellers continue to take the world by storm, up 20 percent to 107 million in 2014[1], and there’s seemingly no stopping the rising tide. What’s more they’re younger, more independent-minded and tech-savvy – and increasingly cashed-up.

And here’s where they’re most likely to land up in bigger numbers over the next year: Australia, Japan and France have been named as the most desired destinations to visit in the next 12 months.

Top 10 destinations Chinese travellers say they would like to visit in the next 12 months 

Rank Country
1 Australia
2 Japan
3 France
4 Hong Kong
5 South Korea
6 USA
7 Maldives
8 Germany
9 Thailand
10 Taiwan

Credible insights from travellers, hoteliers and proprietary data

Surveying more than 3,000 Chinese international travellers and 1,500 hoteliers from around the world, Hotels.com’s annual Chinese International Travel Monitor examines the growth trends in mainland Chinese international travellers and the impact this is having on the global travel industry.

The findings are startling: outbound Chinese travellers could number around 174 million in four years’ time, spending about US$264 billion annually, according to forecasts[2]. This is roughly equivalent to the GDP of a developed country like Singapore[3].

Lifetime landmarks

Of the landmarks outside China they’d most like to visit in their lifetimes, the Pyramids of Giza in Egypt, Mount Fuji in Japan and Paris’s Eiffel Tower top their wish list.

Top 5 foreign landmarks for Chinese travellers 

Rank Landmark
1 Pyramids of Giza (Egypt)
2 Mount Fuji (Japan)
3 Eiffel Tower (Paris, France)
4 Palace of Versailles (Paris)
5 Venice (Italy)

The warmest welcome

Outbound Chinese travellers rate South Korea as the most welcoming country, followed by Thailand and Japan.

Top 10 most welcoming countries for Chinese travellers 

Rank Country
1 South Korea
2 Thailand
3 Japan
4 Singapore
5 Maldives
6 Hong Kong
7 Taiwan
8 France
9 Australia
10 Macau

Abhiram Chowdhry, Vice President and Managing Director Asia Pacific for the Hotels.com brand, said: ““This year’s report is another wake-up call to host countries around the world to pull out all the stops to accommodate Chinese travellers and tailor their services for this market as the potential is huge. These new globetrotters really enjoy travelling. They are younger, more independent, highly tech-savvy, happy to spend – and they know exactly what they want.”

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“These new globetrotters really enjoy travelling. They are younger, more independent, highly tech-savvy, happy to spend – and they know exactly what they want.”

Abhiram Chowdhry, Vice President and Managing Director Asia Pacific for the Hotels.com brand 

Other key findings of Hotels.com CITM:

  • The average total amount spent per day by Chinese international travellers in 2014 was 17,769.10 THB (3,324 RMB) including accommodation, with most splashing the cash on shopping dining and sightseeing. This compares with 73,770.66 THB (13,800 RMB) per day for the top 10 percent of Chinese travellers, parting with 4 times more than the average.  However, this pales into insignificance in comparison with the top five percent of spenders, who shelled out 111,703.74 THB (20,896 RMB), over six times more than the average.
  • According to Hotels.com booking data, in New Zealand, Sweden and Argentina, Chinese travellers were the biggest spenders on hotel accommodation in 2014.
  • The Hotels.com CITM identifies the growing influence of Gen Y travellers – the so-called ‘millennials’ aged 18 to 35. Fifty-nine percent of hoteliers surveyed say they’ve experienced an increase in Chinese guests aged 35 or under in the past year and they expect this trend to continue to grow. The growth is especially strong in the Asia Pacific region, where 78 percent of hoteliers reported an increase.
  • In the past 12 months, 80 percent of Chinese travellers have used an online device including mobiles, desktops and laptops to plan and book travel, compared with only 53 percent last year. Half of all Chinese international travellers now use apps on their smart phones to plan and book trips, up from just 17 percent the year prior.

To view the full Hotels.com Chinese International Travel Monitor 2015, visit www.CITM2015.com

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