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Chinese Hotel Chain Signs eRevMax for Market Expansion and Revenue Growth

July 6, 2013 Technology No Comments Email Email

Rosedale Hotel Group has recently partnered with eRevMax to expand its online visibility to further improve market share.

All five Rosedale properties have subscribed to RateTiger’s integrated channel management platform to update room rates and availability and benchmark competitor prices to enhance online revenue opportunities.

The intense competition in the Chinese hospitality sector has made it important for accommodation providers to optimize all demand sources. Online travel booking is growing in double digits in China and is expected to reach USD 48 billion by 2016. The team at Rosedale needed to focus more on revenue strategy rather than mere room and rate distribution which was taking up significant time and resources.

“We chose RateTiger Channel manager as it is considered one of the best online distribution tools in the industry. It helps our Reservations team save valuable time while reducing workload we can now make all updates directly from the RateTiger dashboard and the data gets fed into our distribution channels immediately. We can now distribute through more channels for improved online exposure which in turn will help us achieve better market share,” said Mr. Louis Cheng, General Manager of Rosedale Hotel Kowloon and Rosedale on the Park. Rosedale hotels will also monitor rate parity across all its channels through RateTiger Shopper the leading price intelligence tool. In order to optimize its room rates and improve price forecasting, the team will monitor competitive rates and sales position through the rate reports and live alerts that Shopper provides.

Headquartered in Hong Kong, Rosedale Hotel Group has been rapidly expanding into mainland China and has been accessing both domestic and international OTAs to reach out to new markets. The revenue management team is selling over 1800 rooms across 10 sales channels and aims to leverage eRevMax’s large network of distribution partners including large global OTAs as well as smaller niche channels focused on specific target groups and regions.
Rosedale will use the latest version of RateTiger, which comes with a new user interface and integrated channel management functionality, and is designed to maximize usability and effectiveness.

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