Choice Hotels International, Inc. (NYSE: CHH) announced today a new members only hotel rate on ChoiceHotels.com and the company’s mobile app, further enhancing the value of its loyalty program. Beginning later this summer, all Choice Privileges members will have access to an exclusive discount only available when they book directly on Choice’s online and mobile channels. The rates will further support the company’s best price guarantee, providing confidence to consumers that the best price for its hotel rooms can be found on ChoiceHotels.com or the Choice Hotels mobile app.
“Our Choice Privileges Members Rate will assure guests that they will get the best online price possible when they join Choice Privileges and book direct on ChoiceHotels.com,” said Robert McDowell, chief commercial officer, Choice Hotels. “At a time when many consumers search dozens of websites during their travel planning process, Choice Hotels is committed to making it easier to find and book the best price for its hotels. There’s no need to shop around; just come to ChoiceHotels.com and you will find the best price, content and rewards – guaranteed.”
In February, Choice Hotels significantly redesigned the Choice Privileges program to offer faster rewards for its members, including Your Extras, FlexRewards, Digital Gift Cards, Keep Your Points, and 10 Points per Dollar. Since the changes, Choice has seen a steady increase in members. It’s free and easy to join the program, so any traveler can enjoy the benefits. For full information about the Choice Privileges rewards program, visit www.choicehotels.com/choice-privileges.