Choice Hotels Asia-Pac, one of Australia’s largest hotel franchise groups is excited to announce the addition of Canberra’s Clifton Suites on Northbourne, which this week relaunched as Pacific Suites Canberra, an Ascend Hotel Collection member.
The addition will make Pacific Suites Canberra the first member of the Ascend Hotel Collection in the ACT.
The Ascend Hotel Collection is Choice Hotels’ offering for unique, boutique and historic properties seeking the distribution, sales, marketing and operational support Choice Hotels specialise in.
Choice Hotels Asia-Pac CEO Trent Fraser said, “Pacific Suites Canberra has a reputation as one of ACT’s finest and most innovative accommodation and corporate function venues. We are thrilled it has a new home with Choice Hotels Asia-Pac.
Pacific Suites Canberra is just minutes from the heart of the city’s premier shopping, dining and entertainment district, ideal for a central stay in Canberra. The hotel is a popular location among business travellers with a two-minute walk to the CBD and a 5-10 minute drive to other government and business hubs.
“The addition of this iconic property to the Ascend Hotel Collection is fantastic for Choice Hotels, but more importantly it’s fantastic for our guests who can enjoy all that Canberra has to offer as a growing tourist and business destination in boutique style,” Mr Fraser added.
According to Jones Lang LaSalle (JLL) Hotels and Hospitality Group, the Canberra market has been on the upswing with RevPAR (revenue per available room), the standard industry measure, growing by 10 per cent year on year, on the back of solid increases in both occupancy and average daily rate.
“We welcome Choice Hotels’ continued growth in Australia’s capital city,” VisitCanberra Director Ian Hill said.
“Visitation to Canberra is at an all-time high. With direct international flights between Singapore and Canberra and Wellington to Canberra commencing in September, today’s announcement of a trusted accommodation brand looking to expand in our region is a further sign of confidence. The team at VisitCanberra look forward to working closely with Choice Hotels to leverage this new property.”
Pacific Suites Canberra features 153 one and two bedroom serviced apartments, four dedicated functions rooms, conference facilities, restaurant, sports bar, a 256 bay car park and dual street frontage. The property can cater for events with options for a guest list from 4 up to 100 guests
Pacific Suites Canberra is the first member of the Ascend Hotel Collection in the ACT, and joins eleven other Ascend Hotel Collection properties in Australia including Oceans Resort in Hervey Bay, Queensland and Castlereagh Boutique Hotel in Sydney, NSW. No one property is the same under the Ascend Hotel Collection, but guests are guaranteed to enjoy a variety of individual hotels in desired destinations.