Choice Hotels Asia-Pac has announced the winner of its nationwide #ChoiceTravelGrammer2016 search, aimed at finding Australia’s next big travel Instagrammer.
Jules Ingall (@julesingall) from the Gold Coast, took the title after spending 32-hours exploring everything there is to offer near the Comfort Resort Blue Pacific in Mackay, Queensland. Jules will now accompany Australian travel influencer and #ChoiceTravelGrammer2016 host, Lauren Bath, on her first professional travelgrammer assignment, as part of a three-day getaway to Hervey Bay. During the trip Jules will receive personal tuition and learn Lauren’s tricks of the trade first hand.
“Each of the #ChoiceTravelGrammer2016 finalists did a tremendous job. There were so many beautiful shots taken over the competition weekend and each of them used great storytelling and style to bring the weekend to life in their own unique way”, said Lauren Bath, Australia’s first professional travel influencer and #ChoiceTravelGrammer2016 host. She continued: “It was so hard to pick just one winner, but Jules really stood out on this occasion and now I’m looking forward to planning our official trip together and showing her how to hone her skills even more.”
Having been shortlisted from almost 1000 entries, 20 finalists each embarked upon custom-designed adventures between Saturday 30 July and Sunday 31 July, showcasing “hidden gems” waiting to be uncovered near Choice Hotels properties across the country. Jules saw off strong competition from Sydney’s Stephen Waller (@swaller4) and Byron Bay’s Sera Wright (@photography_byron_bay), who came in second and third place respectively, to be named as the campaign winner.
Matt Taylor, General Manager, Marketing for Choice Hotels Asia-Pac said: “Choice Hotels Asia-Pac is really proud of the #ChoiceTravelGrammer2016 campaign and delighted with the outcome. “All of our finalists did an amazing job, but I’d like to especially congratulate Jules on capturing some stunning photography that really represented the Choice Hotels core values.”
“We are pleased to have been able to shine the spotlight on some truly beautiful areas of the country, some of which are not always front of mind when travellers are planning a short getaway. #ChoiceTravelGrammer2016 has been a great way to showcase the huge variety of accommodation we have available for any type of trip you could think of in Australia,” he added.
Follow Choice Hotels Asia-Pac on Instagram (@Choice_Hotels_AP) and use #ChoiceTravelGrammer2016 to see all the images from the winners.