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Choice Hotels Australasia Expands Economy Offering

May 27, 2014 Hotel News No Comments Email Email

Choice Hotels Australasia, Australia’s largest hotel franchise group has secured three further Econo Lodge properties following an aggressive acquisition strategy to expand the economy brand across Australia.
The most recent additions to Choice Hotels’ Econo Lodge portfolio include Econo Lodge Rusty’s Gladstone (QLD), Econo Lodge Murwillumbah (NSW) and Econo Lodge Alabaster (NSW).

With no sign the demand for affordable rooms is slowing, Choice Hotels plans to focus future investment on providing even more accommodation options for cost conscious business travellers and holidaymakers.

In New South Wales, Choice Hotels now boast two valuable additions to its stable. The 3.5 STAR Econo Lodge Murwillumbah is the ideal base from which to explore the stunning Tweed Valley and features 31 well-appointed rooms for business and leisure travel. Similarly the 3.5 STAR Econo Lodge Alabaster located just a ten minute walk from the city centre of Cowra offers sweeping rural views from its 16 spacious standard and deluxe self-contained rooms.

The value conscious traveller will be suitably impressed with Econo Lodge Rusty’s located in the heart of Gladstone, the centre of the Southern Great Barrier Reef. The 3.5 STAR, 23 room property provides visitors with access to facilities including an onsite café, restaurant, outdoor pool and BBQ area, ensuring a comfortable and relaxed stay.

Launched in Australia in 2009 in the wake of the Global Financial Crisis, Econo Lodge is Choice Hotels’ economy brand, trusted for its strong reputation for affordability and convenience. There are Econo Lodge properties operating across New South Wales, South Australia, Victoria and Queensland. In addition, it boasts three properties in New Zealand, bringing the total to 28 hotels.

Trent Fraser, Choice Hotels Australasia’s Chief Executive Officer said five years ago there was a need for more economy hotels across Australasia and Choice Hotels has now successfully penetrated this market.

“Both value-conscious business and leisure travellers looking for quality low cost accommodation and a trusted brand have enabled us to expand our network of Econo Lodge properties across both regional and metropolitan locations,” said Fraser.

Considerable investment is planned to expand the brand even further over the next six months with the franchise group looking to secure its 30th Econo Lodge later this year as well as its first Econo Lodge branded franchises in Western Australia and Tasmania.

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