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Choice Hotels International Opens 107 Hotels in Q3 2013

November 6, 2013 Hotel Openings No Comments Email Email

Choice Hotels International, Inc., one of the world’s largest hotel companies, added 107 properties globally during the third quarter of 2013.

Additionally, the company experienced robust franchise sales activity in US, executing a total of 129 new domestic franchise agreements during the third quarter of 2013, a 45-percent increase over the same period last year. openings this quarter included properties in 36 U.S. states and 11 countries. This development activity adds more than 9,700 guestrooms to the company’s existing rooms, which now stand at more than half a million. The Choice Hotels International portfolio of franchised hotels offers leisure and business travelers a full spectrum of options from economy to upscale hotels and resorts.

Development for Choice Hotels International’s iconic Comfort family of brands continues to grow. The third quarter witnessed more hotels opening with the new generation “Truly Yours” design for both the Comfort Inn and Comfort Suites brands. These prototypes for the Comfort brands were created in collaboration with Gensler, a leading architecture, design and strategy firm with world-renowned brand and hospitality practices. The overall new aesthetic is contemporary while still maintaining the Comfort brand’s signature warm and inviting look and feel.

Interest in the brand has been strong, particularly since the roll-out of the Comfort Re-Imagined brand improvement program. At its annual convention in May, Choice Hotels International announced that it would commit $40 million in incentives to the Comfort brands’ landmark property improvement incentive program, which is intended to accelerate and expand re-investment in the core system. Licensees have expressed a high level of enthusiasm for this program, as evidenced by the several hundred incentive applications received during this past quarter.

“Choice’s flagship Comfort brands have a tradition of success and continue to perform. This quarter, with our Comfort Re-Imagined brand improvement program gaining momentum, we experienced significant development activity for both Comfort Inn and Comfort Suites,” said David Pepper, senior vice president of global development for Choice Hotels International. “That solid foundation allows Choice Hotels to continue to advance into the upscale tier and more international markets through the strategic growth of our emerging Cambria Suites brand and the rapid expansion of Ascend Hotel Collection.”

Ascend Hotel Collection, Choice’s fast growing portfolio of independent upscale hotels and resorts, continues to gain prominence as it expands into more key destinations. Ascend Hotel Collection properties can now be found throughout the world in North America, Europe, the Caribbean, Central America, and Australia. During the third quarter of 2013, the first Ascend property opened in Ireland, the gibson hotel in Dublin; and the Collection added another property in Australia, The Castlereagh Boutique Hotel in Sydney.

Choice Hotels International’s emerging, all new-construction upscale brand, Cambria Suites, continues its strategic expansion into major markets. During the third quarter of 2013, the brand celebrated a groundbreaking event for the Cambria Suites Phoenix-Desert Ridge in Arizona. Desert Ridge is one of Arizona’s largest master planned communities. Cambria Suites Phoenix-Desert Ridge will also serve as home to the brand’s national training kitchen for its on-property restaurants, called Reflect, and its new innovative business catering concept, which was also unveiled during the third quarter of 2013.

Select properties that opened during this year’s third quarter include:

Comfort Suites Fargo, N.D. – This 82-suite, new construction hotel is among the first new generation prototype Comfort-branded hotels to showcase the brand’s new, more contemporary look and feel. The Comfort Suites Fargo, North Dakota is conveniently located off Interstate 94 in the heart of the rapidly growing south side of Fargo. Guests have easy access to West Acres Shopping Center, Scheels Arena and Red River Zoo. This Fargo, ND hotel is also convenient to the Fargodome, The Children’s Museum at Yunker Farms, the Roger Maris Museum and the new Sanford Health Medical Center, a $500 million, 371 bed state-of-the-art facility scheduled to open in 2016. This property offers guests free services and amenities, which include hot breakfast, a daily newspaper, and wireless high speed internet access. The Comfort Suites Fargo, North Dakota also features a heated indoor pool, plenty of free parking, state of the art fitness center, and a 24/7 business center with access to printing, faxing and copying services. All guest rooms include a microwave and a refrigerator. Some suites include a pull-out sofa.

Sleep Inn & Suites, Hennessey, Okla. – This 50-room hotel is conveniently located near the Roy Cashion Monument Chisholm Trail, Memorial Park and Turkey Creek Golf Course. Newly constructed, this property showcases the brand’s simply stylishDesigned to Dream design concept, which was also developed in collaboration with leading architecture, design and strategy firm with world-renowned brand and hospitality practices, Gensler. Designed to Dream offers guests a welcoming and restful environment with warm colors, fresh graphics and soothing nature-oriented art. At the Sleep Inn & Suites Hennessey, Oklahoma, travelers can expect a relaxing stay as well as the following free services and amenities: hot breakfast, wireless high-speed Internet access, daily newspaper and fitness center. Meeting space can accommodate groups of up to 20 people.

Plantation on Crystal River, An Ascend Hotel Collection Member, Crystal River, Fl. –
Located waterfront on the Crystal River, the 196-room Plantation is widely known for offering guests the rare experience of swimming with manatees in their natural habitat as the only location in North America where humans can legally interact in the wild with the endangered animals. In addition to the natural springs of King’s Bay and more than 25,000 surface acres of pristine lakes, rivers, wildlife refuges and state parks, the Plantation offers a number of exceptional amenities, including an Aveda spa; three dining outlets; waterfront pool; The Adventure Center and Dive Shop with boat and kayak rental, snorkel tours, scalloping adventures and manatee encounters; an 18-hole championship golf course and 9-hole lagoon course; and more than 12,000 square feet of newly-renovated flexible event space.

the gibson, An Ascend Hotel Collection Member, Dublin, Ireland
Located in Dublin’s new cultural hub, the gibson hotel is a short stroll along the Liffey River to the city center. The 252-room property features cutting-edge design, high energy ambiance and guest comfort. Visitors to the hotel can enjoy a destination restaurant and bar; state-of-the-art gym; relaxation areas; courtyards; business center; and extensive square feet of meeting space with sweeping views of the Dublin cityscape.

Spanning two floors, the conference area has nine contemporary meeting rooms accommodating up to 300 people and is equipped with free Wi-Fi and the latest audio-visual technology. Also part of the gibson hotel experience: a relaxation area with sauna and steam room; Japanese copper baths on the terrace with mountain vistas; and courtyards, with towering bamboos and water features. Guests can enjoy a Zen-like atmosphere in the heart of the bustling city. Guestrooms feature custom furnishings, a soothing neutral color palette, plush beds and natural light from floor-to-ceiling windows. Many rooms include private balconies with stunning views of tranquil interior courtyards or the Dublin skyline.

Choice Hotels also introduced the following hotels during the third quarter of 2013:

Ascend Resort Collection and Ascend Hotel Collection

Hotel Name City Country/State Rooms
Plantation on Crystal River, an Ascend Hotel Collection Member Crystal River FL 196
Black Swan Inn, an Ascend Hotel Collection Member Lee MA 52
La Posada Lodge & Casitas, an Ascend Hotel Collection Member Tucson AZ 72
Bluegreen Vacations Shenandoah Crossing, an Ascend Resort Collection Member Gordonsville VA 154 

Comfort Inn and Comfort Inn & Suites

Hotel Name City Country/State Rooms
Comfort Inn Yorktown VA 44
Comfort Inn Appalachian NY 52
Comfort Inn & Suites Raphine VA 86
Comfort Inn Joliet IL 68
Comfort Inn Mount Airy NC 55
Comfort Inn & Suites Donna TX 55
Comfort Inn & Suites Hutchinson KS 69
Comfort Inn & Suites Somerset NJ 109
Comfort Inn & Suites Virginia Beach VA 67
Comfort Inn Pittston PA 99
Comfort Inn & Suites Waterloo IA 57

Comfort Suites

Hotel Name City Country/State Rooms
Comfort Suites Bozeman MT 80
Comfort Suites Fargo ND 82
Comfort Suites Gainesville TX 72
Comfort Suites Minot ND 88
Comfort Suites Albuquerque NM 69
Comfort Suites Gonzales LA 77

Sleep Inn & Suites

Hotel Name City Country/State Rooms
Sleep Inn & Suites Hennessey OK 50


Hotel Name City Country/State Rooms
Clarion Hotel and Conference Center Ronkonkoma NY 289
Clarion Hotel and Suites Greenville SC 153
Clarion Hotel Airport Saint Louis MO 160
Clarion Hotel Campus Area Eau Claire WI 137
Clarion Hotel Amarillo TX 236
Clarion Hotel Desoto TX 149

Econo Lodge and Econo Lodge Inn & Suites

Hotel Name City Country/State Rooms
Econo Lodge Inn & Suites Moore OK 57
Econo Lodge Sturbridge MA 52
Econo Lodge Breezewood PA 90
Econo Lodge Inn & Suites Jackson TN 89
Econo Lodge Pilot Mountain NC 56
Econo Lodge Inn & Suites Groton CT 45
Econo Lodge Conference Center Allentown PA 283
Econo Lodge Shelbyville IN 50
Econo Lodge Central Midland MI 73
Econo Lodge Inn & Suites Near Florida Mall Orlando FL 170
Econo Lodge DeFuniak Springs FL 48
Econo Lodge Summersville WV 57
Econo Lodge Estes Park CO 42
Econo Lodge Ormond Beach FL 120
Econo Lodge Inn & Suites Valentine NE 72
Econo Lodge Lima OH 55

Quality Inn and Quality Inn & Suites

Hotel Name City Country/State Rooms
Quality Inn Kinder LA 62
Quality Inn Hazard KY 76
Quality Inn & Suites Airport Greenville SC 140
Quality Inn & Suites Jasper TN 73
Quality Inn Alexander City AL 42
Quality Inn Deming NM 116
Quality Inn & Suites Middletown RI 112
Quality Inn & Suites Novi MI 82
Quality Inn Dallas TX 101
Quality Inn Dothan AL 80
Quality Inn & Suites Albuquerque NM 168
Quality Inn Albany GA 82
Quality Inn & Suites Lincoln NE 70
Quality Inn Parker AZ 40
Quality Inn Bartlesville OK 106
Quality Inn Vincennes IN 58
Quality Inn & Suites Port Arthur TX 61
Quality Inn Marlborough MA 65
Quality Inn & Suites Worlds of Fun South Kansas City MO 134
Quality Inn & Suites Harvey IL 73
Quality Inn & Suites Decatur – Atlanta East Decatur GA 63
Quality Inn & Suites Goshen IN 91
Quality Suites Blue Ash OH 50
Quality Inn Madison AL 80
Quality Inn & Suites Eagle Pass Eagle Pass TX 40
Quality Inn Golden CO 63
Quality Inn Havelock NC 94
Quality Inn Hillsboro TX 53

Rodeway Inn and Rodeway Inn & Suites

Hotel Name City Country/State Rooms
Rodeway Inn Santa Rosa NM 30
Rodeway Inn Montgomery AL 40
Rodeway Inn & Suites O’Hare South Franklin Park IL 56
Rodeway Inn Paradise PA 25
Rodeway Inn Allentown PA 44
Rodeway Inn Emerald Forest of Trinidad Trinidad CA 20
Rodeway Inn Savannah GA 45
Rodeway Inn Cheyenne WY 30
Rodeway Inn & Suites Hershey PA 32
Rodeway Inn & Suites Carmel IN 75
Rodeway Inn Moberly MO 63
Rodeway Inn Knoxville TN 55
Rodeway Inn Hot Springs AR 50
Rodeway Inn East Albuquerque NM 60

Suburban Extended Stay Hotel

Hotel Name City Country/State Rooms
Suburban Extended Stay Hotel Triadelphia WV 120


Ascend Hotel Collection

the gibson hotel, an Ascend Hotel Collection Member Dublin City Ireland 252
Castlereagh Boutique Hotel, an Ascend Hotel Collection Member Sydney Australia 82


Clarion Collection Hotel Winchester Royal Winchester United Kingdom 81
Clarion Congress Hotel Olomouc Olomouc Czech Republic 126
Clarion Hotel Chennai Chennai India 100
Clarion Hotel Amaranten Stockholm Sweden 457


Hotel Name City Country/State Rooms
Quality Hotel Drumheller Canada 100
Quality Hotel Ambassador Hamilton New Zealand 51
Quality Hotel Friends Solna/Stockholm Sweden 399
Quality Hotel Huludao Huludao China 102
Quality Hotel Wolverhampton Wolverhampton United Kingdom 60
Quality Inn Southampton Canada 52
Quality Inn Barrie Canada 96
Quality Suites D’Olive Receptions Point Cook Australia 38


Hotel Name City Country/State Rooms
Comfort Hotel Paris Est Saint-Maur Saint-Maur-Des-Fosses France 75
Comfort Inn & Suites Fox Creek Canada 85

Econo Lodge

Hotel Name City Country/State Rooms
Hotel Skt. Petri, an Ascend Hotel Collection Member Copenhagan Denmark 268
Econo Lodge Portland Portland Australia 15

Forward-Looking Statements
Certain matters discussed in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Generally, our use of words such as “expect,” “estimate,” “believe,” “anticipate,” “will,” “forecast,” “plan”,” project,” “assume” or similar words of futurity identify such forward-looking statements.  These forward-looking statements are based on management’s current beliefs, assumptions and expectations regarding future events, which in turn are based on information currently available to management.  Such statements may relate to projections of the company’s revenue, earnings and other financial and operational measures, company debt levels, ability to repay outstanding indebtedness, payment of dividends, and future operations, among other matters.   We caution you not to place undue reliance on any such forward-looking statements.  Forward-looking statements do not guarantee future performance and involve known and unknown risks, uncertainties and other factors.

Several factors could cause actual results, performance or achievements of the company to differ materially from those expressed in or contemplated by the forward-looking statements.  Such risks include, but are not limited to, changes to general, domestic and foreign economic conditions;  operating risks common in the lodging and franchising industries; changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination of our contracts with franchisees; our ability to keep pace with improvements in technology utilized for reservations systems and other operating systems; fluctuations in the supply and demand for hotels rooms; and our ability to manage effectively our indebtedness.  These and other risk factors are discussed in detail in the Risk Factors section of the company’s Form 10-K for the year endedDecember 31, 2012, filed with the Securities and Exchange Commission on February 28, 2013 and our quarterly reports filed on Form 10-Q.  We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

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