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Chow Tai Fook Jewellery Group Limited Appoints PR Communications In Singapore

October 6, 2014 Appointments No Comments Email Email

Chow Tai Fook Jewellery Group Limited, the world’s largest listed jeweller by market capitalisation, has appointed PR Communications Pte Ltd as its public relations agency for its South East Asia operations.

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The retainer contract which commences today will include the management of all Chow Tai Fook Jewellery Group’s media relations, not limiting to influencer engagement, events and digital engagement including the brand’s social media platforms.

Most recently, PR Communications Pte Ltd organized Chow Tai Fook’s debut of  its fourth annual high jewellery collection, ‘’Reflections of Siem’’ to local and regional media. There are also plans in the pipeline to execute its expansion plans in Singapore.

Alan Chan, Director of Group Branding Department, Chow Tai Fook Jewellery Group said, “With the emergence of Singapore becoming a jewellery hub, Chow Tai Fook aims to get a foothold in the country. We believe that through the expertise of PR Communications, Chow Tai Fook can increase its brand presence and create more impactful campaigns in the near future”.

Eric Chan, Managing Director, PR Communications, is extremely delighted by this continued partnership.  “We are indeed pleased to add another very prestigious brand to our portfolio. We were awarded this appointment without any pitching required.  We were given this assignment to showcase our capabilities instead. Our retainer appointment was confirmed shortly after the completion of our first assignment for the brand.  I am extremely proud of my team for their creativity and efficient management that involved a successful media preview and a VIP presentation held at ION Sky last month.” said Chan.

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