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Chow Tai Fook Showcases Winning Jewellery Designs by Central Saint Martins Students

May 3, 2014 Lifestyle No Comments Email Email

necklaceChow Tai Fook, the leading jeweller in the mainland of China, Hong Kong and Macau, today unveiled an exhibition of glamorous jewelleries designed by students from Central Saint Martins (CSM) College of Art, Design and Performance.

The exhibition at K11 Atrium is the culmination of an unprecedented collaboration whereby the renowned jeweller joined forces with the world-leading London design school to give CSM students an exclusive opportunity to have their designs turned into prestigious Chow Tai Fook fine jewelleries. Five of the thirteen winning designs are being showcased at the exhibition, open to the public from 29 April to 4 May. A number of the winning students and CSM professors were on hand at the unveiling today to engage in exchange with local design students.

Chow Tai Fook Nurtures Next Generation of International Jewellery Design Talent

As the Art Pioneer and Executive Director of Chow Tai Fook Jewellery Group, Mr. Adrian Cheng initiated the collaboration to tap into top design talent from the prestigious designbangle school and offer the next generation of jewellery designs an opportunity to gain real-life design experience and insights into the Chinese jewellery market, of which Chow Tai Fook is a leading player.

Set in motion in September 2013, the project invited CSM’s undergraduate and master’s students specialising in jewellery design to come up with their own creations. During the design process, CSM’s instructors, who are professional design practitioners themselves, held discussions with Chow Tai Fook on the design brief before guiding some 70 student participants on how to meet the project requirements. Chow Tai Fook’s in-house creative teamtravelled to London for an interim review to share insights on the creative process with students and gave feedback on their initial ideas. The final design concepts were presented to a panel of judges led by Mr. Cheng, resulting in the selection of -thirteen winning designs for Chow Tai Fook’s master craftsmen to turn into actual jewellery pieces.

Winning Designs Showcase Exquisite Creativity, Materials and Craftsmanship

ringAll thirteen winning designs each comprises three pieces of fine jewellery. In addition to capturing different aspects of the essence of Cambodia, every item is made special by Chow Tai Fook’s superb materials and exquisite craftsmanship. Five exceptional designs have been selected for the exhibition. Yumei Tang’s creation The Dancing Bamboo is inspired by Cambodian bamboo fish containers and the hanging floral ornaments in traditional Cambodian dance costumes, translating elements of these structures into a beautiful jewellery set that reflects a sense of tranquillity and confidence. Le Bourhis’ work The Hiss of Gold draws inspiration from the snake, which is often featured in Cambodian cuisine and offers a variety of motifs and textures to create exquisite jewellery designs. The piece also alludes to the Chinese zodiac sign of the snake as well as the lush natural greeneries of Cambodia. Danbei Xu takes cues from the stone columns of Angkor Wat where Cambodian people traditionally prayed to the gods to have their wishes come true. His creation, The Wishing Columns, includes a necklace, a bangle and earrings through which their wearers can channel their wishes. The highlight of Noor Fares’ The Apsara is a headpiece reminiscent of the headdresses of Cambodian dancers and the silhouette of Buddha’s hair depicted by traditional sculptures. Her design also makes reference to conic shapes common in Khmer architecture. The Route to Glory, designed by Anshu Hu, pays homage to the Angkor City as a miracle of human engineering and architecture through a bird’s-eye view representation. The pieces bring out a woman’s femininity and her strong will and determination.

All thirteen winning jewellery sets will be displayed and available for purchase exclusively at Chow Tai Fook’s Central branch (39 Queen’s Road Central) from 30 May to 1 June.

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