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CHTA partner to advance Caribbean hotel performance

May 12, 2017 Hotel Trends No Comments Email Email

STR, the leading provider of data benchmarking and analytics for the global hotel industry, is now a strategic partner of the Caribbean Hotel & Tourism Association (CHTA).

The partnership shares STR’s data and analytics platform with CHTA members.

“STR has become an essential planning and benchmarking resource for hotels, destinations and local and regional organizations like the Caribbean Hotel and Tourism Association,” said Frank Comito, CHTA CEO and director general. “CHTA has had a longstanding working relationship with STR. They provide us and our members with timely data that helps us to quickly get a pulse on the industry—how it’s performing, its comparative performance and the impending outlook. We’re thrilled to welcome them as a strategic partner, taking our relationship from strength to strength for the benefit of our members and our industry.”

Fatima Thompson, STR’s associate director of business development, hotels, echoed Comito’s sentiments: “We’re excited to establish this new level of partnership and look forward to working with CHTA leaders to improve the benchmarking capabilities of the region with STR’s advanced data tools and training services.”

STR’s sample comprises nearly 57,000 hotels and more than 7.6 million hotel rooms around the globe. In the Caribbean region, STR collects data from more than 1,900 properties, representing more than 24,000 rooms.

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