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Cinema tops the list of most sought-after airport features

July 3, 2013 Social Media No Comments Email Email

Leading global travel search site Skyscanner has revealed that the complimentary feature most travellers want to see at an airport is a cinema, with a massive 49% voting for the silver screen.

The survey of over 10,000 international travellers also revealed shut-eye scored highly with over a third of respondents voting for sleep pods, a feature that Abu Dhabi Airport unveiled last month which, at $13 per hour, provides an affordable alternative to a hotel room.

Voted in third place was an airport library allowing travellers to borrow their holiday reading before they board a plane. An outdoor space at the airport was another highly desired feature with a park area voted the 4th most wanted feature and a man-made beach taking the 9th spot.

Some more unlikely choices for airport facilities included Karaoke as voted by 5% of travellers while a gym was a popular choice with 15% of respondents.Skyscanner Dream Airport

Singapore Changi Airport currently has movie theatres in Terminals 2 & 3 while Hong Kong has the largest IMAX Theatre in the city.

Top 10 most wanted features:

1.      Cinema – 49%

2.      Sleep pod – 36%

3.      Library – 32%

4.      Park – 31%

5.      Vanity area – 30%

6.      Kids play area – 21%

7.      Pool – 20%

8.      Gym – 15%

9.      Man-made beach – 12%

10.  Bikes – 11%

While both males and females were in agreement over their top choice of an airport cinema, there was greater gender discrepancy with the other most wanted features.  A massive 45% of women wanted a vanity area offering free cosmetics and hair styling products (compared to just 14% of men) while 12% wanted a personal shopper (compared to 8% of men).

Men on the other hand appeared to looked for more active entertainment at the airport with a swimming pool voted the fifth most wanted feature  while 14% voted for complimentary bikes to get around the airport (compared to 9% of females) and 8% wanted a golf swing practice area (compared to just 3% of women).

Market Development Manager for Australia and New Zealand, Dave Boyte commented:

“It’s interesting that the majority of respondents opted for watching movies and sleeping before a flight when they are the two things you’re most likely to do on a plane. A park and a bike, on the other hand, offer some great alternatives– breathing in some fresh air while getting your legs moving.”

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