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Cirque du Soleil Resident Shows Division Expands Reach with Overseas Representation

February 20, 2017 Business News No Comments Email Email

Cirque du Soleil is pleased to announce the appointment of Canuckiwi Ltd. as its international representation firm in Australia and New Zealand. With seven permanent resident shows based in Las Vegas, Cirque du Soleil has tasked Canuckiwi Ltd. with generating brand awareness through marketing, sales and public relations initiatives.

For the past 24 years, Cirque du Soleil has held firm its place as Las Vegas’ leader in live entertainment, and has continued to evolve and heighten the customer experience by delivering memorable experiences that integrate state-of-the-art technology, creative concepts, and awe-inspiring human performance.

Currently, Australia serves as the number two source of overseas visitation to Las Vegas, and therefore remains a highly-important market for international initiatives. This new venture with overseas representation demonstrates Cirque du Soleil’s understanding of the value of the Aussie and Kiwi traveler.

“Cirque du Soleil is an international brand that transcends language and cultural barriers, and it is only fitting that we invest our resources with in-market experts abroad,” said Jerry Nadal, senior vice president of the Resident Shows Division for Cirque du Soleil.

Canuckiwi Ltd., headed by its Director, Corey Marshall, will look after travel trade product development, contracting and training and will build and support more direct relationships with key wholesale partners as well as grow interest in the Cirque resident shows in Las Vegas.

The Canuckiwi team will also work with consumer and trade journalists as well as media influencers to educate and generate awareness on the unique resident show products that, unlike touring shows, can only be seen in their permanent and elaborate custombuilt theatres in Las Vegas.

“We are thrilled to add such a strong brand like Cirque du Soleil to our client portfolio,” said Marshall. “We have seen first-hand how popular the brand is within our corner of the globe and are confident that we can help share the unique world of Cirque du Soleil with our fellow Aussies and Kiwis.”

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