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City-Centre Hotel in Dubai Rises to Great Heights With the Debut of Its Second Tower

May 5, 2014 Hotel News No Comments Email Email

In a city known for dramatic architectural displays, it can be hard to stand out. Yet one hotel near the Dubai World Trade Centre has done just that.

Not only do its dual towers literally soar above the city skyline (earning a place in the Guinness Book of Records as a result), but the service, restaurants and amenities located within outshine those found anywhere else in the city. This beacon of hospitality is the JW Marriott Marquis Hotel Dubai, and its recent evolution — a second tower, a new General Manager — is garnering plenty of appreciative buzz.

The lofty Tower 2 has officially debuted, although it will gradually open all of its 804 suites and guest rooms and public spaces over the course of the

JW Marriott Marquis Hotel Dubai welcomes new General Manager, Bill Keffer, and a second tower.

JW Marriott Marquis Hotel Dubai welcomes new General Manager, Bill Keffer, and a second tower.

year. When fully operational, the hotel will set the pace among luxury hotels in Dubai, UAE with 1,608 hotel rooms and suites, nine tantalizing restaurants, six lounges, the world-class Saray Spa and 8,500 square meters of event space, including two ballrooms and a two-tier function space in Tower 2 that overlooks the city from the 72nd floor.

Ushering the property to its rightful place among Dubai 5-star hotels is General Manager, Bill Keffer. Recently appointed to this position, Keffer has spent the past two years as the property’s Hotel Manager and has thus been instrumental in its success. The hotel, for example, experienced record-breaking occupancy rates during Tower 1’s inaugural year, and it received no fewer than 16 international industry and media awards in 2013. And the hotel is ready for more.

“Dubai is an attractive destination for large-scale conferences and events, which is what the JW Marriott Marquis Dubai was designed to accommodate,” Keffer explains. “Not only do we have the right facilities, we have a highly talented team made up of associates from all around the world, so we are perfectly able to adapt to cultural needs. That’s a key factor in today’s global economy.”

Already 1,200 associates representing more than 70 nationalities are employed by the hotel, and Keffer is ideally suited to lead them. Having worked in managerial positions with Marriott International for 25 years, Keffer’s career has taken him from his native Tennessee to destinations in Asia, Europe and, now, the Middle East.

Keffer’s long and distinguished career has been punctuated by numerous awards, including Continent General Manager of the Year 2012, Global Hotel of the Year in 2011 and three individual recognitions for Leadership and Engagement Excellence between 2010 and 2012.

Keffer’s new position as General Manager couldn’t come at a better time. As Tower 2 reaches its full operating potential, Dubai will continue moving toward the prediction made by industry experts that, in six years, some 20 million visitors will arrive annually to the city. And as they explore hotels near the Dubai Convention Centre, only one will stand out for its guest experience and, yes, even its architecture.

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