You might think that urbanites would want to escape the big smoke on holidays, but for many capital city residents, getting out of town often just means going to a different town, the latest Australian travel data from Roy Morgan Research shows.
Most of the top holiday destination for urbanites are regions nearby—places where you can leave after work (or perhaps an hour or two early!) on a Friday and drive back Sunday afternoon. However, even city-dwellers sometimes want to enjoy another (bigger, different) city on holidays: Sydney and Melbourne, in fact, are each among the top five domestic travel destinations for all capital city residents around the country—and in some cases are actually more popular than areas only a short drive away.
Over the past year, more Sydneysiders took a trip to Melbourne than visited the Hunter Valley, South Coast or Central Coast. Only the North Coast hosted more holidaying Sydneysiders, taking the number one slot. Conversely, Melburnians were more likely to head to Sydney than Gippsland and Wilsons Prom or Phillip Island, as well as other Victorian destinations just outside the top five including the Goldfields, High Country, and Upper Murray regions.
The top two spots for sojourning Brisbanites are either a little north (Sunshine Coast) or a little south (Gold Coast), however out-of-state destinations make up the rest of the top five: Sydney, the Far North Coast of NSW, and Melbourne.
Melbourne was the top destination for people taking a trip out of Adelaide or Hobart—ahead of anywhere in the home state. Yet another city, Brisbane, is the fifth most-visited domestic holiday destination from Hobart. Being further away, it makes sense that Perth’s top three destinations are all local—but Melbourne and Sydney again round out the top five, ahead of other popular Western Australia holiday spots including Geraldton, Ningaloo and Exmouth.
Most visited domestic holiday destinations by capital city residents
Source: Roy Morgan Single Source (Australia), July 2014 – June 2015 (n=15,867). Base: Australians 14+
Overall, Melbourne is once again the top domestic destination, with 1 in 10 Australians 14+ visiting in the past year, ahead of Sydney (8.4%), the Gold Coast (6.5%) and Brisbane (5.3%).