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“City to Resort, Resort to City, Ready Jet Set Go!”

May 22, 2019 Destination New York No Comments Email Email

Ready, jet set, go! Marie France Van Damme, the Hong Kong-based designer known for her globally influenced line of luxury resort, swim, and ready-to-wear, announces the opening of a New York City pop-up shop inside Bergdorf Goodman, from May 27 through June 30. Best known for her silk caftans and timeless collection of luxury resort wear, Marie France Van Damme’s designs have become a “must-have” for the jet set.

Located on the sixth floor of Bergdorf Goodman (754 5th Avenue, New York, NY, 10019), the pop-up will feature Marie France Van Damme’s summer 2019 collection of ‘Dolce Vita’ essentials. The new collection includes glamorous summer dresses and evening wear, striking metallic swimsuits, and flowy silk caftans that are perfect for summers in the city, weekends in the Hamptons, or a resort vacation.

Inspired by the Splendido hotel and Hotel du Cap and the legendary 1950s jet-set era, the pop-up shop installation will transport clientele to a beach oasis with silver coated palm trees, inflatable buoys, and branded metallic beach bags. The pop-up will serve as a one-stop shop to complete the perfect summer look and offer everything needed to take one from city to resort, day to evening and pool to cocktail.

In the 1950s, jet travel became the de rigueur mode of transport reserved for movie stars, models, royalty and the wealthy. It was a dream lifestyle accessible only to the privileged. The Italian and French Riviera became popular celebrity hangouts, places to see and to be seen. Resort fashion was born in the glamorous age of the jet set. Not much has changed today including what to wear.

“It’s about featherweight pieces that can be worn from morning to evening, that are easy to pack and to care for. Our MFVD woman travels light and travels smart, says Marie France Van Damme. I call it the ‘jet-set jet-pack.’ Wear a caftan at the beach in the afternoon, wear it with chunky jewels and killer heels for meetings in the city or chic rooftop cocktails and dancing at night. Our pieces have a wear-anywhere appeal from New York to Miami, Portofino to Dubai.”

To celebrate the launch, the pop-up shop will host a series of special events, including an exclusive Marie France Van Damme trunk show. Customers who make a purchase will have the opportunity to enter a raffle to win a two-night stay at the One&Only Reethi Rah luxury resort in the Maldives.

For the woman who travels the world in style, Marie France Van Damme is a must pack for your next getaway.

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