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Claire Savage appointed CEO

October 11, 2017 Appointments No Comments Email Email

It gives me great pleasure to inform you on behalf of the MRBTA Board, that Ms Claire Savage has been appointed as CEO of Margaret River Busselton Tourism Association effective from 27th November 2017.

Claire will take over the reins from our Interim CEO, Steve Harrison who has assumed the caretaking responsibilities since 1st July 2017 and has done a wonderful job.

On behalf the Board, I would like to publicly express our thanks to Steve for his loyalty, dedication and commitment.

Before taking up the role of CEO, Claire has consulted widely to senior levels of the WA Tourism Sector as Founder and Managing Director of her own business – Savagely Creative.

Claire has over 25 years’ practical experience in tourism development in the UK and Australia, having worked in both the public and private sectors and has extensive knowledge of the WA tourism industry and strong relationships with its key stakeholders. Over the past 20 years Claire has undertaken projects in all of WA’s tourism regions and has a deep understanding and appreciation for the State’s history, heritage and natural beauty.

A current client and assignment is Tourism WA Project Manager, Food & Wine Tourism – with responsibility for delivering Taste 2020: A food and wine strategy for WA.

Through Claire’s work with the Department of Environment and Heritage (DEH) in South Australia, Claire set up DEH’s visitor management division with a view to building the agency’s capacity to sustainably manage its commercial sites and create a closer relationship with the tourism industry across the state. SA has over 330 parks and reserves and over 5 million visitors annually with around $15 million being generated from the commercial sites they manage directly. A significant part of Claire’s role was developing strategies for tourism, recreation, trails development, interpretation and infrastructure management across the estate.

Claire has also worked with a number of Boards during her career and a major part of her role in these organisations has been the development of a strategic direction. Claire has previously been both a Board member and Chair of FACET (Forum Advocating Cultural and EcoTourism), as well as a Board Member of Interpretation Australia – the peak body for governing the interpretation sector across Australia.

Claire has postgraduate qualifications in Business, Marketing and a Master of Science in Tourism.

Claire is clearly an accomplished and professional Tourism Executive, and an effective leader and strategist having also built solid relationships with the WA Tourism Industry at many levels.

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