As cruising in Asia continues on a strong growth trajectory, Cruise Lines International Association (CLIA) Australasia agent members are being offered the chance to cruise ahead of their competitors with access to an expanding array of online training, including a new Southeast Asia module.
With CLIA figures showing passenger capacity in Asia growing at 20 per cent annually and cruise passengers in the region expected to have tipped the two million mark last year, CLIA Australasia Commercial Director Brett Jardine said it was the perfect time for the Cruising Southeast Asia elective to be added to CLIA’s online learning academy.
“The new Asia elective covers 38 ports in 13 countries across Southeast Asia and the subcontinent with a focus on sales, service and turnaround ports to better assist agents in selling cruises in the booming region,” Mr Jardine said.
Mr Jardine said electives were in-depth, specialist topics that separated a cruise expert from a cruise seller and were a vital component in growing front line consultant knowledge.
“This sort of category training is specifically designed to complement product or brand training with our research showing that agents who work towards completing both seeing superior levels of conversion in their cruise sales,” Mr Jardine said.
Other training modules include Oceans of Opportunity, Expanding Your Cruise Market, Cruise Dynamics 2016, Specialty Cruising and destination focused modules Cruising Australasia and Cruising South America, with more to be introduced in the coming months. Each of CLIA’s online modules account for about three hours of high level training.
As part of CLIA Australasia’s new tiered membership structure all CLIA classroom training has transitioned to the CLIA Online Learning Academy and is available 24/7 as part of an agency’s annual membership fee.
Other value adds include direct benefits from CLIA member cruise lines as well as everyday discounts from scores of major retailers across Australia and New Zealand, ranging from supermarkets and cinemas to hotels and restaurants.