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Clients can indulge in even more authentic food and cultural experiences throughout North America and Europe with Trafalgar

November 4, 2013 Wholesaler No Comments Email Email

As the true insider in guided holidays, Trafalgar  in response to an ever-growing appetite among clients to combine food with their travels, has enhanced its exclusive Be My Guest dining experiences and Local Specialities across its 2014 Europe & Britain and America & Canada programmes.

Matthew Cameron-Smith, Managing Director, Trafalgar Australia said: “With today’s travellers no longer content with just ‘seeing’, Trafalgar goes beyond the expected by taking guests deeper into their chosen destination allowing them to experience more about the people and places they visit through each culture’s food. Extensive research carried out by Tourism Australia earlier in the year revealed that great food, wine and local cuisines are now a major factor in holiday decision making[1]. Therefore it comes as no surprise that the food havens of North America, Europe and Britain are perennially popular among Australians.

“From wandering through the local markets of Florence with Italian Chef Libero and then using your freshly selected ingredients in a cooking class in the Tuscan Hills, to discovering the secrets of Creole cooking in America’s Deep South and making your own Ben & Jerry’s ice cream in Vermont, Trafalgar is committed to taking our guests beyond the expected by introducing our guests to genuinely authentic local experiences which provide a lasting connection to the places they visit.”

As our guided holidays evolve, we have continued to build our exclusive Be My Guest dining experiences globally, doubling our numbers in the UK and Ireland next year. In 2014, clients will have the opportunity to enjoy a family lunch on a working farm in the green pastures of the Lake District National Park where they’ll learn about traditional farming methods from Farmer John. Discover Ireland’s Wild Atlantic Way’s untamed shores with Oonagh. She’ll share her knowledge of wild foods as you look for herbs and seaweed, then invite you to her friend Theresa’s seafood restaurant for lunch, and some foraged delicacies. Guests can also dine with a French family at their home on an organic vineyard in Luberon gaining an insight into the rich wine region of Provence and their sustainable wine producing methods.

Trafalgar’s food experiences are not just limited to Europe as we also offer a Taste of North America programme. It’s insider moments like learning how Chinese fortune cookies came to be made in San Francisco when visiting the Golden Gate Cookie Factory, uncovering the emerging farm-to-table sustainable living trend in Santa Barbara including a unique Be My Guest with local author and Chef Laurence Hauben, understanding how America’s most famous whiskey, Jack Daniels, is made, and experiencing the flavours of New York City on a Red Hook district food tasting tour.

Cameron-Smith added: “With authentic food and cultural experiences leaving a lasting impression on travellers well beyond their last bite, it’s no wonder that many of our past guests have told us that they’ve integrated their new experiences into their everyday lives, whether that involves recreating dishes at home or visiting restaurants of similar cuisine. This therefore provides agents with a great opportunity to really drive home our insider positioning as we continue to reveal more ways that we go beyond the expected.”

To find out more information, contact your sales manager or visit

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