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Club Med And Lacoste Announce Global Partnership In Asia

March 14, 2018 Resort News No Comments Email Email

Club Med and LACOSTE have chosen Bintan Resort to  announce the launch of their partnership in Asia: on the agenda, a whole week dedicated to golf and tennis and the launch of an exclusive collection of polo shirts.
A major partnership between two heritage French brands As part of the global deployment, this partnership reflects the values shared by both brands.

The first is the passion for sports, which is evident in LACOSTE’s collections and in its genuine athletic heritage. At Club  Med, “the widest reaching sport school in the world”, guests can discover 10 to 15 different sports at each resort.

Of the many sports offered, golf and tennis are major popular activities at Club Med. 28 Club Med destinations around the globe feature golf courses and tennis courts are available at almost every resort. Similarly, LACOSTE has a long  athletic legacy and sponsors numerous prestigious champions and tournaments including the French Open.
Team spirit: a shared value From March 26th to March 28th, the partnership will be announced and celebrated at Club Med Bintan Island. An exceptional program awaits golf aficionados and enthusiasts, including the presence of a renowned LACOSTE
ambassador, demonstrations, a golf tournament and special events. This gives rise to the opportunity for guests to
meet and play with a golf champion in a fun setting.
Club Med – LACOSTE capsule collection As part of this partnership, Club Med and LACOSTE have designed a capsule
collection of L.12.12 polo shirts in navy, white and red to pay homage to their shared French roots.

The number 45, which has been featured on Club Med T-shirts for the brand’s  45th anniversary, is a symbol for both customers and G.Os. Each year, new “45” T-shirts are created in trendy designs, colours and fabrics for  Club Med clients and G.Os.

This limited edition collection will be sold in resorts across Asia Pacific and on LACOSTE’s website ww.lacoste.com.
This is the first time a “45 collection” t-shirt can be purchased outside of Club Med resorts.
Henri Giscard d’Estaing, President of Club Med:
“I am very pleased to celebrate the launch of the partnership with LACOSTE, with whom we share the passion for sport in addition to communal French values and roots. In our resorts, the presence of the LACOSTE ambassadors will enable us to offer our clients an improved holiday experience under the sign of sport, discovery, and amazement. “
Thierry Guibert, CEO of LACOSTE: “Team spirit and passion for sport are values that LACOSTE and Club Med both
share. The partnership between our companies will create special experiences with our ambassadors from tennis and
golf, sports that are in LACOSTE’s DNA.“

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