Club Med celebrates its 60th snow anniversary with top digital influencers Digital influencers from Australia, Malaysia and Singapore visit #ThePlaceToSki (14 – 19 April 2016)
As the premium all-inclusive holiday pioneer, Club Med has been perfecting its snow offering for decades. This year marks the 60th anniversary of the opening of Club Med’s first snow Resort and to celebrate Club Med has invited 12 digital influencers from Australia, Singapore, Malaysia and Indonesia to enjoy the breadth of mountainside activities and après ski delights that makes Club Med #ThePlaceToSki.
Club Med will host leading global digital influencers at two of its iconic French snow Resorts, Club Med Peisey-Vallandry and Club Med Val Thorens Sensations, where they will experience 60 mountain moments in six days; from alpine skiing and snow shoeing, to mountainside dining and luxurious spa treatments. Each attendee will share the experience with their followers on social media and inevitably showcase why Club Med truly is #ThePlaceToSki in Europe.
The six Australian digital influencers attending Club Med’s first snow instameet include beauty expert, Eleanor Pendleton (Gritty Pretty), men’s lifestyle blogger, James Want (The Versatile Gent), digital marketing and organisation guru, Beck Wadworth (An Organised Life), men’s lifestyle curator, Jack Slade (Boss Hunting), design and travel creative, Tara Whiteman (Tara Milk Tea) and fashion blogger and content creator, Yan Yan Chan (Yan Yan Chan). Other influencers joining include travel and lifestyle influencers from Singapore, Malaysia and Indonesia.
Each influencer will be whisked away courtesy of AirFrance and give their fans a behind the scenes look into what you can do with six days of snow filled fun in the French Alps. From 14 – 19 April the digital influencers will experience the authentic French-Savoy spirit of Peisey-Vallandry, situated in the Paradiski domain, and Val Thorens Sensations, Club Med’s newest, award-winning snow Resort, renowned for its high altitude in the famous Les Trois Vallées (3 Valleys) domain. Both Resorts offer the perfect combination of exceptional ski fields with the pleasure of après-ski in a setting with panoramic views and endless scenery – an ideal location for the inaugural Snow Instameet.
Club Med’s Evolution of Ski
Club Med is one of the world leaders when it comes to all-inclusive ski holidays, having pioneered and perfected the concept over the last six decades. In this time over 428,000 guests have visited Club Med’s Snow Resorts, located in some of the most iconic ski domains in the world including France, Italy, Switzerland, Japan and China. Club Med’s ski offering allows travellers the authentic ski experience within a premium all-inclusive package that includes everything from food, drinks and après ski, to ski lessons, hire, lift passes and more.
On Club Med’s snow Resorts, Madeleine Clow, General Manager of Club Med Australia and New Zealand says, “Our outstanding snow concept at Club Med attracts snow lovers from across the globe. We combine the most beautiful settings in the world with a constantly evolving premium, all-inclusive package. As well as delicious French fine dining and an open bar, we also include the best quality ski tuition and insurance in our packages, so all our guests have to do is enjoy! This unique concept continues to thrive; a very good reason to celebrate its 60th anniversary!”
#ThePlaceToSki instameet can be followed on social media by using hashtags including;