Cologne Tourist Board has produced a new video to promote Cologne as a travel destination as part of its central tourism theme for 2016/2017, “#urbanCGN – cologne urban lifestyle”. The clip, entitled “Vibe of Cologne” was made by a Cologne-based creative group led by filmmaker David Zuschlag. It is the second video project by Zuschlag’s team for the tourism organisation. For its #urbanCGN campaign, Cologne Tourist Board has consciously chosen a visual language that is unusual in the tourism sector, giving full creative licence to the producer team, which consists of David Zuschlag, Tim Schaer and Kilian Amrehn from the producer team We.Magine, and sound designer Daniel Herget. The video directs the spotlight on Cologne as it is experienced by its residents while speaking directly to the audience, inviting them to discover the city, its diverse creative scene and its urban character. The message is in line with the philosophy behind #urbanCGN.
“This film showcases the new approach to storytelling that we have developed for our #urbanCGN campaign. We’ve asked Cologne’s urban scene to create an authentic narrative that differs from what one would normally expect in tourism. The film crew is very much part of that scene, which lends them credibility,” explains Josef Sommer, Chief Executive Officer of KölnTourismus GmbH. “We’re proud of the result. Through this innovative approach, the city has been personified in a very emotional way to produce an alternative, non-touristic image of Cologne.”
For the young creative team, too, this commission was a special one. “We were delighted to collaborate on this project because it’s always been difficult for us to express in words why we love our city so much,” says David Zuschlag. “It’s not the skyline, nor the city’s many exciting opportunities, not even its global, metropolitan character. It’s the people who make Cologne so special and unique. They give the city its energy, and that’s what we wanted to express.” The clip features a track by VIMES, a young Cologne-based duo that has been attracting increasing international attention.
#urbanCGN – cologne urban lifestyle
Cologne Tourist Board’s current central tourism theme responds to the ongoing trend for travellers to other cities to experience them as temporary residents rather than tourists, exploring their destinations without the usual guidebooks in hand. Cologne Tourist Board communicates directly with this target group via its specially created blog www.visit.koeln and its social media channels. Besides the video material by the creative group, two other clips have been produced in collaboration with a travel blogger (Culinary Cologne and urbanCGN Xmas). Finally, Cologne Tourist Board has teamed up with selected influencers across Europe to create content that responds to #urbanCGN. Various additional activities have already been scheduled for 2017.