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Concept Hotels Consolidates Digital Marketing with Tambourine

October 7, 2017 Hotel Trends No Comments Email Email

Concept Hotels, a prominent hotel management firm in California, has selected Tambourine to handle website and digital marketing efforts for its portfolio. Tambourine has launched services to all seven of Concept’s properties, the latest being Santa Fe Sage Inn & Suites in Santa Fe, New Mexico.

“Concept makes ‘data driven decisions.’ And it does not get more data driven than the kind of information we’re getting from Tambourine,” said Tushar Patel, Director of Revenue Management, Sales & Marketing at Concept Hotels.

Hotel Zico in Mountain View, CA, managed and owned by Concept Hotels

“Together, we have gotten smarter, more creative, more purposeful and ultimately, more effective. We are excited about continuing, further strengthening and expanding on our partnership with Tambourine.”

Tambourine’s services for Concept includes:

  •     Omni-channel traffic generation (search, PPC, email, social)
  •     Custom, responsive hotel website design and mobile sites
  •     Conversion rate optimization
  •     Reservation recovery
  •     Cross-channel ROI tracking

“It’s very validating to see our roster of West Coast clients growing,” said Scott Quintal, Partner and Chief Revenue Officer at Tambourine. “And to gain the confidence of deeply respected firms like Concept makes it even more rewarding.”

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