Conference and meeting organisers increasingly demand a 3D, interactive, 360-degree, virtual reality experience before booking a venue, according to an expert in the field.
Director of EMG Event Management Group, Peter Jack, says buyers and hirers want to examine every aspect of a potential venue.
“Virtual reality is where destinations will have to go.”
The trend affects the travel industry as well as the business events industry. Consumers are no longer happy just seeing pictures on a website, Jack says.
“They want a full, 360-degree experience.”
Similarly, people are working at all hours of the day, often with several electronic devices running at once. It may be smartphone and laptop with TV running in the background. People are becoming used to this as a new work environment.
Jack was speaking at AIME in Melbourne where the central Community Hub was created and managed by EMG as a central meeting place for Expo attendees.
In an AIME first, EMG collaborated with Scann3d to deliver 3600 video and virtual reality technology to the Community Hub.
Jack said virtual reality (VR) technology represented the next frontier in the MICE industry. By adopting the technology, hospitality and events professionals would be able to deliver immersive user experiences depicting their venues and destinations like never before.
iVvy partnered with EMG to showcase its integrated 360-degree video and 3D venue visualisations of venues.
Written by Peter Needham