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Cook Islands launches high impact campaigns with Escape Travel and Flight Centre

May 29, 2014 Travel Deals No Comments Email Email

Cook Islands Tourism is partnering with Escape Travel on an exclusive nationwide marketing campaign running 24 May – 6 June, and with Flight Centre as part of its Escape Winter campaign throughout June.

The Cook Islands will be featured exclusively in Escape Travel’s press advertising in News Limited’s Sunday travel pages, on www.escapetravel.com.au, and promoted to Escape Travel’s extensive database and in 150 Escape Travel stores.

Infinity Holidays and Air New Zealand are also partnering in the Escape Travel ‘Immerse yourself in the Cook Islands’ campaign selling various travel periods in 2014 and 2015.

The Flight Centre campaign will promote the Cook Islands as a distinctive South Pacific holiday option in press advertising in Sydney, Melbourne and Brisbane, direct mail to the Flight Centre database, instore, and in a four page feature in The Captain’s Getaways magazine.

“We are excited about these high reach campaigns to increase exposure of the Cook Islands,” says Cook Islands Tourism’s Australian General Manager Kerryn Cook.

“They will showcase the range of Cook Islands itineraries and options available for couples, families and friends seeking a fresh holiday destination with undeniable wow factor.”

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