Cook Islands Tourism Corporation is pleased to announce the appointment of Justine White as the new Marketing and Communications Manager for Australia.
Justine will join the Gold Coast based team, effective immediately, implementing communications and marketing projects such as tactical rollout of campaigns, management of industry events and roadshows, and maintaining communications with wholesalers, trade and suppliers.
Justine brings over 15 years of travel industry experience having worked in the United States for major tour operators such as Rocky Mountaineer and Trafalgar, and Hong Kong Tourism Board and Trafalgar in Australia.
Through these roles, Justine had the opportunity to work on a variety of jobs including marketing campaigns, developing and managing a series of consumer travel shows and executing trade marketing projects.
Having strong relationships with wholesale and retail travel trade partners, airlines and tourism boards, Justine will be responsible for managing the Cook Islands marketing strategy that will further drive awareness for the destination and increase Australian visitation.
“We are thrilled to have Justine on board with us at Cook Islands Tourism Corporation,” says Kerryn Cook, General Manager of Cook Islands Tourism. “With the growing awareness of the Cook Islands in the Australian market and our new global campaign, it was essential that we continue to build our team here. Justine brings a wealth of knowledge and a great understanding of how important the travel trade market is so it is a terrific time to have her on board!”