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Cosmos refreshes brand to promote more frequent travel

June 13, 2019 Headline News No Comments Email Email

Globus has unveiled a fresh look and feel for one of its best-known travel brands, Cosmos, and is preparing to distribute new sales toolkits and materials to agents to support the refreshed market position.

Founded in 1961 as an affordable way to tour the world, Cosmos has a long and distinguished history. Now, nearly 60 years later, Cosmos has adopted a cleaner, more modern logo and the tagline ‘Adventure is knocking’. Globus says the refreshed identity reflects the touring brand’s leading position as a relevant travel style for all ages.

“Our new look and feel confirms our continued commitment to the Cosmos brand,” said Gai Tyrrell, managing director Australasia of the Globus family of brands.

“We’re celebrating the unparalleled and attainable access to the world’s greatest ‘wow’ moments that travellers can experience on a Cosmos escorted tour. The reason we travel is to discover new sights, experiences and sensations. On a Cosmos tour, we make possible those ‘I never thought I would’ moments by making travel easy and attainable. The idea that ‘adventure is knocking’ captures the excitement and possibilities that travel brings.”

Stunning shot from Cosmos video

With value-minded touring holidays in 67 countries across six continents, Cosmos makes it possible for clients to travel more frequently and easily than they could otherwise.

For agents, Globus says, a Cosmos tour offers the ideal solution for customers who are looking for the perfect travel adventure without the hassle or expense of organising it independently. With over 90 years of touring weight behind them, the Globus family of brands offers reliable and engaging holidays that agents can book with confidence as standalone tours or as part of a longer itinerary.

“Our travel agent partners tell us that escorted touring holidays are more relevant and appealing today than ever before,” Tyrell says.

From a Cosmos travel video

“Cosmos tours offer an ideal travel style for customers who want to experience the best a destination has to offer, but with the flexibility of independent exploration thrown in. With an expert tour director and local guides to enrich the whole experience, we pride ourselves in bringing the world’s adventures within reach.”

 

Here it is! Cosmos. New tagline

New sales toolkits and materials will be distributed to agents to support the refreshed brand position. The move coincides with the launch of the 2020 North America program and brochure, featuring three brand new tours Grand Alaskan Adventure; Western Canada with Inside Passage; and Exploring the Eastern Seaboard.

Edited by Peter Needham

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