Michael Thamm, CEO of the Costa Group, announced the promotion of Buhdy Bok, the current President of Costa Asia, Costa Cruises Asia Pacific & China, to Costa Group Asia President, effective in October 2015. The promotion demonstrates Costa Group’s continued expansion throughout Asia, and strong commitment to the China market in particular. In his new position, Buhdy Bok will be steering AIDA Cruises and Carnival Cruise Line, two cruise brands that will enter the China market in 2017.
“Buhdy’s promotion to Costa Group Asia President is a key component to our focus in the Asia Pacific region, and particularly China. In his new role, Buhdy will continue to help us build our position and brands in Asia, and support our worldwide growth initiatives,” says Michael Thamm.
Costa Group owns and operates a fleet of 25 ships worldwide between the two brands of Costa Cruises and AIDA Cruises. As the first international cruise line to enter China in 2006, Costa Cruises is well recognized for its “Italy at Sea” offering. AIDA Cruises, the German market’s leading cruise company offers authentic German style focused on the premium segment.
As the most popular brand in the world, Carnival Cruise Line ushers in 43 years of maritime passenger service experience, aiming to delight guests with casual relaxation and fun, as well as family-friendly entertainment and facilities on its stunning ships.
Buhdy joined Costa in May 2011 as Vice President China. Beginning in January 2012, his role was extended to cover the rest of the Asia Pacific region, and his role grew to the position of Senior Vice President Asia Pacific & China in July 2013. He was further promoted to President of Costa Asia, Costa Cruises Asia & China in February 2015.