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Country Inns & Suites By Carlson Announces Development Incentives, Sees Market Share Growth as it Launches New Hotel Design for Younger Generation of Traveler

July 22, 2013 Hotel News No Comments Email Email

Country Inns & Suites By CarlsonSM, a leader in the upper-midscale hotel category and Carlson Rezidor Hotel Group’s home grown brand today announced a unique set of incentives for developers interested in building or converting a new Country Inns & Suites hotel with its new generation design specifications.

The incentives significantly reduce franchise fees for those investing in properties with the completely refreshed and modern look and are new to the Country Inns & Suites system.

“In response to the changing demographics of business travelers, we launched the new generation of Country Inns & Suites which includes the brand’s fourth generation hotel prototype and a completely refreshed brand identity to current owners at our annual business conference in March and their response was extremely positive,” said Nancy Johnson, executive vice president, Development, Americas, Carlson Rezidor Hotel Group. “We are evolving to a more modern aesthetic. We need to meet the needs and appeal to the tastes of a younger generation and we are excited to offer these incentives as we look to grow the brand.”

Now through the end of the year, Country Inns & Suites is offering reduced royalty, marketing and reservation fees, a total reduction of five percent, for hotels that have 80 or more rooms, are built or converted to the brands Generation 4 specifications, and open as a Country hotel within two years of signing the license agreement. The reduction in fees will last two years after the hotel’s opening and the license agreement must be signed before December 31, 2013.

Country Inns & Suites growth pace is strong as Carlson Rezidor Hotel Group continues renovations and invests in revenue optimization tools for the brand. In 2012, Country Inns & Suites gained significant market share in the upper-midscale hotel segment among its competitors, finishing 2012 with an increase in Revenue Generation Index (RGI) of 1.6 points. This growth has continued in 2013, finishing April with a year to date RGI increase of 1.9 points.

“A  growing footprint and market share, coupled with a new hotel design and brand identity that appeals to the millennial business traveler, positions us to make great strides,” said Scott Meyer, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group. “A recent study conducted by the Boston Consulting Group said that millennial business travelers are on the cusp of entering their peak spending years and our new generation hotel design will be entering the market just in time.”

To view images of the new generation of Country Inns & Suites and full program details, download the 2013 Development Resource Guide here.

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