A true allusion to the two French brands’ joint history, this initiative will enable customers to acquire the fragrance on board their flight. “La fille de l’air” will also be the first perfume to be sold directly online at shopping.airfrance.com.
“La fille de l’air” is an airy fragrance with clear, sharp lines like a Courrèges dress: an essence of sparkling, zesty bergamot, full of spirit, and a sublime and rare heart, an addictive sunny orange blossom, made from an exceptional flower. A fragrance with a subtle seduction, which instantly leaves a memorable impression.
• Exists in 50 ml (69 euros PPI) and 90 ml (89 euros PPI)
• Available in the air as from 1 June 2015 (Air France inflight sales, on the website shopping.airfrance.com and at courreges.com)
• Available on the ground as from 15 June 2015
A GREAT COMPLICITY WITH AIR FRANCE
Air France has been involved in journeys that have influenced the international development of Courrèges since its creation.
More than ever before, Air France is illustrating its position as a flagship of creativity and French excellence worldwide, as shown with its latest campaign France is in the Air, where the Courrèges style takes pride of place.
With “la fille de l’air”, Air France has been seduced by the olfactory journey proposed by Courrèges. The Company has recognized the woman evoked by the scent – a woman in movement, with a subtle elegance – as the one that graces its routes.