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Cover-More appoints Ancillary Product Manager on success of Global SIM product

September 3, 2013 Appointments No Comments Email Email

Australia’s leading provider of travel insurance and emergency assistance, Cover-More, has appointed Magda Biniaszewski to the newly created position of Ancillary Product Manager. 

The appointment reflects Cover-More’s commitment to expand their offering of ancillary products to enhance Australians’ travel experiences, as well as help to keep them safe when they are overseas.

Ms Biniaszewski’s immediate priority will be further developing Cover-More’s world-first Global SIM offering which the company launched earlier this year.

Magda Biniaszewski

Magda Biniaszewski

Cover-More Marketing and Strategy Manager Zac Brookes said: “We are very pleased with the success of our Global SIM product which gives our travel insurance customers access to cheap calls and data while they travel. Magda will help us to maintain this momentum and continue developing products our customers will love to use.”

Ms Biniaszewski joins Cover-More from Citibank Australia, where she was Marketing Manager, Brand and Advertising, responsible for overseeing the bank’s above-the-line and digital marketing strategies. She has also held positions at BT, ING Direct, GE Money and Médecins Sans Frontières in a career spanning Sydney, Melbourne and London.

On her appointment, Ms Biniaszewski said: “I’m excited to join Cover-More’s Marketing team who are focussed on customer-led innovation and the customer experience. The Global SIM is a fantastic value-add product and I’m looking forward to continuing to create the best possible differentiated experience for our customers.”

Cover-More launched their free Global SIM in April and already it has saved Australian travellers more than $1.2 million in international roaming charges. The Global SIM provides Cover-More customers with access to call and data rates up to 90 per cent cheaper than roaming charges with the major telcos.

Cover-More was the first travel insurer in the world to include a free Global SIM with the purchase of a travel insurance policy.

Australian travellers can access a Global SIM free with the purchase of a Cover-More policy through Flight Centre, Harvey World Travel, Escape Travel, Travelscene American Express, Student Flights and many other retail travel agents.

Cover-More insures more than 1.6 million Australian travellers and provides assistance services to more than 42,000 Australian travellers every year.

Ms Biniaszewski’s appointment is effective immediately.

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