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CPN Joins Partners Launching Super Hot Campaign “CPN Naked Summer 2015” – Revealing Hot Trends For Shoppers – Over Bt150mn Spent On Big Fashion Shows – Many Prizes Offered Including Trip To Bora Bora Island

March 23, 2015 Destination Thailand No Comments Email Email

Central Pattana Public Company Limited (CPN) is teaming up with Krungthai Card Public Company Limited or KTC, Jubilee Diamond, Thai Life Insurance and The 1 Card, spending over 150 million baht to run the campaign “CPN Naked Summer 2015”. Visitors will have a chance to see the hottest fashion shows, featuring Takuya Nakamura, Japan’s No. 1 model, as well as sexy actors, actresses and celebrities like Chompoo Araya, Pancake Khemanit and various models who will strut down the runway, unfazed by sunlight. This is to emphasize CPN’s image as a fashion capital and the largest fashion hub, with shopping complexes covering every region of Thailand. The campaign also cooperate with the world’s leading fashion magazine ELLE through the online lookbook “40 Shades of Summer” available via the ELLETHAILAND Instagram – facebook account and the website: www.ellethailand.com which fashionistas will get updates on summer fashion trends and be able to shop for items from world-renowned brands. Visitors also have a chance to experience a classy beach lifestyle via a trip including accommodation to French Polynesia’s Bora Bora Island, the Queen of the South Pacific Ocean, and win many other prizes. Visitors who shop at CentralWorld or any CentralPlaza or CentralFestival (following the conditions) from 20th March – 30th April will have a chance to win one of many prizes.

Dr Nattakit Tangpoonsinthana, Executive Vice President, Marketing, CPN, said: ‘Thailand is a lively tropical country and summer is a high season for both Thai and foreign tourists so the number of visitors to Thailand has been climbing. Young consumers and tourists place more importance on how they look and on fashion trends. They prefer, and are not timid about wearing, clothes in bright colors in summer and are rejuvenating the market. The retail industry and fashion brands like those of clothes and swimwear are especially active in marketing and encouraging consumers to shop this season. In order to meet the demands of consumers as a fashion capital which offers items from fashion brands worldwide, CPN is spending 150 million baht to run the campaign “CPN Naked Summer 2015″. This year, we are organizing big fashion shows featuring top models such as Takuya Nakamura, Janie Tienphosuwan, Sririta Jensen, Si Phitsinee, Yoghurt Rawiwan, Jaonaay Wattanasin and Pleng Kaewbuasai. They will be modeling our summer collection at 6 shopping complexes, which are CentralWorld, CentralFestival Chiangmai, CentralPlaza Udonthani, CentralPlaza Bangna, CentralPlaza Pattaya Beach and CentralPlaza Ubonratchathani. The shows will be broadcast live onto big screens at our other complexes nationwide.’

The campaign is expected to boost the number of visitors by 10-15% and sales of fashion items by 20-25%. Displays will be in bright colors and the indoor atmosphere will be cheery for the summer. Various exciting promotions will be run as part of the campaign with details on how to join and privileges offered as follows:

  • Privilege 1: a chance to win a luxury trip to Bora Bora Island

– Spend 1,000 baht at any of our complexes and have a chance to win a trip with accommodation to a luxury private beach on Bora Bora, an island in the Pacific Ocean of French Polynesia, one of the world’s most beautiful archipelagos. The 7-day, 5-night trip comes with special adventurous excursions. There are 5 prizes in all, each worth 460,000 baht and for 2 persons. *Those using a KTC Card/Thailife Card will have 3 times the chance to win one of these prizes.

  • Privilege 2: a chance to win a diamond pendant from JUBILEE DIAMOND

– Spend 1,000 baht at any of our complexes and have a chance to win a “Floriss Collection” E diamond pendant from Jubilee Diamond. There are 30 prizes in all, each worth 35,000 baht. *Those using a KTC Card/Thailife Card will have 3 times the chance to win one of these prizes.

  • Privilege 3: spend the amount and receive a complementary item!

– Spend 6,000 baht at any of our complexes and receive a 1,200-baht pool float that looks like a giant donut.

– Spend 6,000 baht on fashion or beauty items at any of our complexes and receive an extremely chic 1,200-baht pool float for summer that looks like a giant ice-cream. *Those using a KTC Card/Thailife Card need to spend only 4,000 baht to enjoy this privilege.

*** In addition, visitors who spend 800 baht can subscribe to The 1 card with no charge. They will also get a colorful complimentary clutch.

The campaign “CPN Naked Summer 2015” is underscoring our position as Thailand’s ultimate fashion capital via a partnership with the world’s leading fashion magazine ELLE through which the online lookbook “40 Shades of Summer” is presented. The lookbook is available via the ELLETHAILAND Instagram – Facebook account and the website: www.ellethailand.com. The lookbook contains the latest looks selected by famous Thai fashion gurus. Fashionistas can now get the latest updates on the can’t-be-missed seasonal trends, which will make them feel like they have a front row seat to the runway of a world-class fashion show.

The hottest campaign “CPN Naked Summer 2015” and its promotions will be run from 20th March – 30th April 2015 at CentralWorld and every CentralPlaza and CentralFestival shopping complex. For more information, please contact the CPN Call Center at Tel: 02-635-1111.

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