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CPN leads Central Business Group to respond to government’s Pracha Rath policy

July 14, 2016 Destination Thailand No Comments Print Print Email Email

Central Pattana Plc (CPN), the member of Central Group, is holding its SMEs Think Big’ event, which is a response to the government’s Pracha Rath policy in order to put forward Thai SMEs into the retail market in a substantial way, and to create opportunities for access with Central Group’s distribution channels with a potential network of over 1,300 branches at domestic and international levels. In order to help support SMEs in their engagement in wider competition at the international level, CPN is holding a seminar to offer free know-how, business-plan building, motivation and retail business guidelines to help SMEs move forward and achieve stable growth.

Mr.Preecha Ekkunagul President and CEO of CPN

Honorable speakers are such as Tos Chirathivat, Chief Executive Officer of the Central Group,Worawut Unchai, Chief Executive Officer of COL plc,Rit Thirakomen, Chairman of the board and Chief  Executive Officer of MK Restaurant Group plc along with the new generation of entrepreneurs, the owners of popular brands such as Santa Fe, Srichand United Dispensary, Panpuriand, Lamoon Baby along with Dr. Suvit Maesincee, Deputy Commerce Minister. The seminar will be held on 8th August 2016 at Muang Thai GMM Live House, 8thFloor, CentralWorld shopping center. Pre-register for free via www.smesthinkbig.com or call 02-616-4447

 Mr.Preecha Ekkunagul, President and CEO of Central Pattana plc,said: “The Central Group is responding to the government’s Pracha Rath policy by supporting Thai SMEs to enter the retail market in a substantial way with the Central Group at both the domestic and international levels by helping Thai brands be sold in widespread retail channels, by creating more work and employment, and supporting further income distribution. We aim to help support the economy from the foundation up to the national level, and to further increase Thailand’s competitiveness when competing with our neighboring countries in addition to moving Thailand forward to be the leader of SME products in the region.

Tos Chirathivat

The Central Group has over 60 years of experience in the retail market and is filled with know-how and strong project sales networks (both online and offline) at domestic and international levels such as in Vietnam, Indonesia and Malaysia and also has 1,300 branches around the world. This is the ideal way for many entrepreneurs to further expand their businesses and gain a wider customer base. We believe that in order to successfully build an SME, having an extensive Point of Purchase (POP) and a good business consultant or partner to help with sales strategy planning and creating a good management system are all important keys for success and can represent a big leap in growth for SMEs.

In the ‘SMEs Think Big’ event, we are gathering five business groups of the nine brands in the Central Group including CentralWorld, CentralPlaza, CentralFestival, Central Department Store, Robinson Department Store, Tops, Family Mart, Thai Watsadu and Central Online to provide full business consultations. The event is divided into two types of activity: 1) Business matching with Central Group and 2) a full-day seminar on the topic of ‘Formula for building a ten-billion baht business’ and ‘Secrets for SMEs’ Recovery’ from speakers in marketing, representatives from leading brands and SME owners such as Rawit Hanutsaha from Srichand brand,Worawit Siripakfrom Panburi,Natenapit Rungthanakiet from Lamoon Baby brand and Surachai Chananudech of  Santa Fe. Booth displays for franchise businesses and financial institutions will also be available to offer advice at the event.

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