Craft Beer, a cool recreational space serving premium craft beers on-draught, welcomed fans of boutique beers to the grand opening weekend for Craft Beer Silom. Encompassing beers from all of the major craft beer suppliers in Thailand (Beervana, Hopsession, Mikkeller, Evil Twin, Brewdog) all under one roof, Craft Beer Silom offers over 20 draught taps of popular, niche and avant-garde beers and ales.
Hillman Lentz, Chairman of Hathor Investment Group Limited, explains, “Craft Beer has been a great success for Hathor, hence the second branch opening in Silom. As a trend, the consumption of craft beers has become all the rage with Thais and expats alike. Craft beer is gaining traction here with different generations of people craving something better, something hand-made and rare, of exceptional quality and with a taste all its own. We are proud to be launching our 2nd Craft Beer venue over a three day period and our Silom branch will now be officially open for all Craft Beer fans.”
The first day of a three day launch introduces Smiling Mad Dog as beer sponsor, with special cocktails made with this boutique label by mixologist ChaCha from Belle’s Room, and temporary tattoos if you want to get your welcome drink early in the evening. Acoustic band Earth Collide provides chilled-out live guitar and vocal performances, together with Slam Dunk Saxophonic and DJ Lyn. The opening party also brings memorably fun food, including a Kitchen 23 dessert promotion (Vanilla bean bread pudding with bourbon caramel sauce) pairing with Brothers Cider Toffee Apple. The new Craft menu offers the obligatory beer-perfect burgers, chicken wings and house-cut fries, in addition to the special Smiling Mad Dog Burger. The launch will also feature an after party at Belle’s Room and Minus 13 with special promotions on Reyka Vodka, Hendrick’s Gin and Jameson’s.
Beervana, which is Thailand’s most successful imported boutique beer distributor, presents the second Craft Beer launch night. Blackjack and DJ AJPL provide the acoustic grooves and electronic jams, and free welcome drinks are available for guests (featured on all three launch nights). Featuring an after party at Belle’s Room and Minus 13 and continuing the promotions from the previous night.
Hopsession is the beer sponsor for the Craft Beer launch’s third and final night. As well as live music by Ralfy Richie and DJ Tek, the event features free welcome drinks to provide a great roundup of the event.
Craft Beer Silom is a unique beer bar for discerning beer drinkers, this new Craft venue will provide both food and beverages, including a takeaway kiosk on-site, from 12pm to midnight every day.
Craft Beer in Silom
The original Craft location started life as a temporary “pop-up” F&B concept on Sukhumvit Soi 23. Following strong demand and a consistent following of enthusiasts, the decision was made to make it a permanent fixture – and now, naturally, to open a second Craft outlet. Hathor Investment Group, the owner of Craft, has chosen to incorporate Craft Silom into the existing Whisgars/Belle’s Room/Minus 13 Ice Lounge development, rounding out a superb beers and spirits destination in the heart of Silom (Soi Surasak, lower Silom Road).
Hathor Investment Group is focused on offering very select products that are rare and unique, expanding a hospitality portfolio and reach into new premium markets.