Creativeworld 2017: The world’s biggest international trade fair for hobby and artists’ materials is almost fully booked
It is still a good nine months till the start of the next Creativeworld in Frankfurt am Main, but numbers of registrations for the leading international trade fair for hobby, crafts and artists’ requisites are already way above those for the same period last year. These figures, which amount to some 250 exhibitors from 30 countries, are extremely positive. And this is not least because an increase in the number of exhibitors and visitors was also recorded at the last event: almost 300 international exhibitors presented new products, technologies and materials related to the do-it-yourself (DIY) trend to around 8,700 visitors from all over the world. For Creativeworld 2017, use of the available space in both exhibition halls has already been optimised to accommodate a larger number of exhibitors.
“From 28 to 31 January 2017, the entire hobby and creative sector will be represented in Messe Frankfurt’s exhibition halls. Together with Messe Frankfurt, we have established Creativeworld as the world’s leading sector rendezvous for the creative scene , says Michael Reichhold, Director of Creativeworld. The huge interest in the fair is an indication that the DIY trend continues to be strong. And it confirms that creative people need inspiration for new ideas on a regular basis. So Messe Frankfurt is not only expecting a further increase in exhibitor and visitor numbers. With its new slogan, ‘Refresh your business!’, Creativeworld 2017 is inviting manufacturers and visitors to charge up their own creative batteries and energies and to use the largest international sector rendezvous as a place for freshening up their ideas.
Brands and manufacturers that are well-known internationally will provide an abundance of ideas and impulses. We have been using Creativeworld for years as a springboard for making new contacts with trade suppliers and as a place where we can showcase our products for the new season to our regular customers in a spectacular setting. In addition, supplementary events, such as creative workshops, provide a good opportunity to make our company’s latest trends more tangible for the visitors”, explains Stephan Rayher, Director of the large German hobby and creative products provider, Rayher Hobby.
Virtually all the important manufacturers in the sector’s core product segments will be represented at the fair: for example, Cléopâtre from France will be coming with the latest ideas for hobbies and crafts, as will Rico Design, Eberhard Faber and Staedtler from Germany; DMC Creative from Great Britain will be there with products for handicrafts and textile design. And the manufacturer Kamoi Kakoshi from Japan will be showcasing tape art as the latest trending theme. In the graphic and artists’ requisites product group, trade visitors can anticipate new products by Royal Talents from the Netherlands, Colart International from Great Britain and Schmincke from Germany. As Nils Knappe, Director of H. Schmincke explains: “We will be celebrating the 125-year anniversary of our worldwide renowned Horadam watercolour materials in 2017. Creativeworld 2017 provides us with a platform in the watercolours’ anniversary year to showcase our new products to our partners from over 50 countries across the world. This trade fair is enormously important for showcasing our new products and it is a unique fair for our sector worldwide.” The growing trend for street art, a relative newcomer to the sector, will also be represented at Creativeworld. The German companies, Edding and Montana Cans, along with many other exhibitors, will be bringing along their latest colours and tools for this trend.
In addition to the attractive mix of well-known sector brands and young companies, Creativeworld’s complementary programme will provide added value for its trade visitors, with its new focus on workshops, awards for the best innovative products, and the exciting trend show in Halls 4.1 and 4.2. The trade fair is an important draw for the wholesale, retail and specialist trade, and it also attracts DIY stores, garden centres, internet and mail order companies, as well as commercial end users, such as art colleges, educational establishments and care facilities. User-friendly products, such as complete kits of creative and craft materials, also make an interesting additional product range for toy and book shops, food retailers and chemist’s shops. Buyers for these trade segments are increasingly using Creativeworld as an ordering platform because they can benefit from a visit to Frankfurt in four different ways simultaneously: the Paperworld, Christmasworld and Floradecora trade fairs, which take place at the same time, offer products that enhance the core product range of these companies in the best, and most profitable, way.
As Michael Reichhold sums it up: “The concept of the fair is tried and tested, and is well accepted by trade and industry alike: Creativeworld is the ideal business, trend and ordering platform, and the sector’s creative marketplace”. Alexandre Marionnett, Director of Cléopâtre, adds that “it is particularly the unexpected and often very fruitful encounters that are a personal highlight for me at Creativeworld.”