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Crown Hotels Take Luxury to The Next Level At the Australian Tourism Exchange

May 15, 2017 Trade Events No Comments Email Email

As international delegates arrive for the Australian Tourism Exchange (ATE 2017), Crown Hotels has only one message: look no further for the epitome of luxury than its Crown Towers brand.

The last six months has been an exciting period with the opening of Crown Towers Perth, as well as the receiving of the prestigious five-star Forbes Travel Guide Star Rating to its flagship hotel property in Australia – Crown Towers Melbourne – which is also celebrating its 20th year of operation.

As one of only two hotels in Australia to receive a five-star rating in the Forbes Travel Guide Star Rating List, Crown Towers Melbourne’s composite score of 93.7% actually outperformed the 15 prestigious luxury brands Forbes benchmarks as setting the highest standard for luxury hotels across the globe. This includes the likes of MGM Resorts International, Four Seasons Hotels and Resorts, and the Ritz Carlton Hotel Company.

This latest accolade has capped off a strong year for the Crown Hotels brand overall which comprises of Crown Towers, Crown Metropol and Crown Promenade in both Melbourne and Perth. Both properties occupancy rates averaged 90% throughout 2016 which, is a sizeable 13.4% above the national Australian average*.


Crown Hotels unveiled its newest property, Crown Towers Perth to the world last December. The $645 million hotel offers an unparalleled level of luxury with 500 exquisitely appointed guest rooms, Suites and Villas. Intelligently designed with the latest technology and the renowned Crown Towers service, guests have the opportunity to experience a hotel property unlike any other

From the 8,500 square metres of Roman travertine stone to the three tonne glass chandeliers made from 20,000 beads which are suspended from the lobby’s seven metre high ceiling, Crown Towers Perth brings an unparalleled level of detail and design back to the hotel experience.

*STR Global – 2016 Australian Occupancy Rates

The grand scale of Crown Towers Perth is represented by the hotel’s elegant and spacious guest rooms. Guest rooms range from 47 to 715 square metres, including the opulent Chairman’s Villa, complete with soaring six metre high ceilings and 24-hour butler service. The multi-tiered resort pool is also one of the largest in Australia, with an 8,800-square metre zero edge pool enclave, tiled with more than 1.5 million exquisite mosaic tiles.


From the private driveway and gated entrance, to the dramatic double height front door that opens onto the grand two storey foyer, they are unquestionably Australia’s most luxurious offering. The two Mansions feature intuitive remote control capabilities available in 6 languages and control the television, music, DVD, lights, curtains, blinds, laptop and karaoke.

The split level living and dining rooms offer several seating areas to entertain as well as a grand piano to create the perfect atmosphere. A 12 seat dining room with adjoining butler’s kitchen allows guests to entertain in exceptional style complete with legendary Crown service.

Adjoining the lower level living room is a large outdoor terrace with an undercover dining area that overlooks the magnificent private pool and Perth surrounds. The three bedrooms feature handmade furniture, marble accented bathrooms and large walk in dressing rooms.


Both Crown Perth and Crown Melbourne are home to some of the finest dining selections available in Australia.

In Perth, the impressive line-up of world-class restaurants includes Neil Perry’s Rockpool Bar & Grill, world-famous Japanese restaurant Nobu, Bistro Guillaume; an elevated dining French bistro experience and the premier Chinese establishment Silks.

The renowned offerings continue in Australia’s food capital – Melbourne – with the famous Dinner by Heston Blumenthal, David Thompson’s newly opened Long Chim, Spice Temple, Rosetta, Rockpool Bar & Grilll, Nobu, Bistro Guillaume and Silks on offer.

“Dining is a big part of the Crown Resorts offerings – and across both our Perth and Melbourne properties we have built a reputation as offering some of the best restaurants that each city has to offer,” says Senior Vice President Global Sales Crown Hotels, Kylie Burchmore. “With over 38 bar and dining options across both properties – we have catered for all types of networking, events, groups and intimate sittings to create the perfect experience.”


Crown Hotels offer an incredible selection of activities – whether it be group bookings in the luxurious spas in Melbourne and Perth, dinner in the palatial Chairman’s Villa or a scenic trip with Microflite helicopters.

Crystal Club is a private lounge located at Crown Towers Melbourne and Perth and offers an efficient and personalised check-in and concierge service for every one of its guests. The lounge features custom designed furniture and artwork. Crystal Club is the perfect escape created for comfort, relaxation and privacy. At Crystal Club, you’ll experience unparalleled luxury and attention to detail.

Having recently added an exclusive new experience that combines the splendour of the Yarra Valley with Crown Towers Melbourne’s signature luxury accommodation, The Sky’s the Limit package will engage clients and includes a 30-minute scenic helicopter flight over Melbourne and overnight accommodation in an Executive Suite at Crown Towers Melbourne.

Crown Hotels boasts the sophisticated and opulent Crown Spa in both Melbourne and Perth which offers a tranquil oasis from the demands of everyday life. Unwind with the ultimate in private pampering suites , indulgent La Prairie and Subtle Energies treatments and bask in the benefits of our designated male and female lavish Aqua Retreats.

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