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Crowne Plaza Promotes Budding Fashion Talent with ‘Dressed to Rest’ Design Contest

March 21, 2014 Lifestyle No Comments Email Email

Crowne Plaza Hotels and Resorts has challenged budding students from Australia’s prestigious Whitehouse Institute of Design to create a concept for stylish sleepwear that helps promote a good night’s sleep.

As part of the ‘Dressed to Rest’ competition, students must create a design which combines both form and function for the traveller on the road to success.

From 17 March, third-year fashion design students in the Sydney and Melbourne campuses are invited to submit a formal sketch accompanied by a description of their design, and provide detail around what inspired them. The submissions will be judged by an expert panel from Singapore and Sydney, including Theresa Pragasam-Sidhu, Director Brand Management, Crowne Plaza Hotels & Resorts, Dr. Melissa Laird, Academic Director, Whitehouse Institute of Design, and Lauren Vieyra, Senior Designer at Cue as well as ‘sleep expert’, Tristian Kelly,Naturopath/Sleep therapist from Counting Seashells and The Bondi Sleep School – a clinic that specialises in sleep disorders.

Theresa Pragasam-Sidhu, Director Brand Management, Crowne Plaza Hotels & Resorts said: “We do our best to make Crowne Plaza hotels and resorts places that are conducive to getting a good night’s rest. We know that a peaceful sleep helps our guests stay on the top of their game, which is why we want to start a conversation on what constitutes the most comfortable and stylish clothing to help them rest and rejuvenate after a hard day’s work.

“With the incredible talent of local fashion students and knowing how competitive the fashion world is, being able to help promote and celebrate up and coming designers is the perfect way to highlight some new and fresh ideas on how to get Dressed to Rest. Our expert partners will help provide insight into fashion and sleep ergonomics to help inspire their creations,” she added.

Dr Melissa Laird, Academic Director, Whitehouse Institute of Design said: “The students are keen to start the research and design processes associated with this exciting industry-liaison. The elements of the design competition encourage Whitehouse students to apply flexible thinking and creative design skills to the promotion of comfort and rest, whilst working closely with the ideals of an established brand and engaging stakeholders. Students are also vying for the major prize; a compelling incentive for them to have the chance to work with Cue, an iconic Australian designer label and receive vital funds from Crowne Plaza Hotels & Resorts to help further their studies.”

Sleepwear can either be a barrier or a benefit to a sound night’s sleep, depending on the choices we make with our night-time garments. This in turn can affect our day-to-day performance. Tristian Kelly, Naturopath / Sleep therapist from Counting Seashells and The Bondi Sleep School, said:

 

“In order to have a good night’s sleep, you need to be feeling comfortable – and this is even more important when travelling, as you’re outside of your regular sleeping environment. It’s crucial to wear good quality sleepwear as this will help restless sleepers relax and detach from the stresses of work and prevent overheating whilst sleeping. When judging the entries, I’ll be looking for designs which incorporate 100% cotton or other breathable fabrics, which are conducive to a better night’s sleep.

“It’s well-known that a goodnight’s sleep can improve concentration, increase productivity and peak physical performance, whilst also helping us to have a healthier heart and longer-life span, so it’s great to see Crowne Plaza Hotels & Resorts recognising this and bringing attention to this matter.”

The competition criterion takes into account design, comfort for a good night’s sleep, creativity and consistency with the Crowne Plaza brand. Entries from the students must be submitted by 28th April, 2014.

Following the submission of entries, the judging panel will determine two winners – one from each of Whitehouse’s Sydney and Melbourne campuses. Each winner will receive a $2,500 grant from Crowne Plaza Hotels & Resorts to further their studies and fashion career, and a week-long internship with Cue, with complimentary accommodation from Crowne Plaza Hotels & Resorts.

Lauren Vieyra, Senior Designer at Cue said“The Cue Design team finds inspiration everywhere though our focus is always on quality, creativity and original design. Being predominantly made in Australia allows us to experiment with limited runs and have new arrivals in store six weeks from sketch to shop floor. Cue is committed to fostering local talent and supporting young designers, and what I’ll be looking for is this mix of creativity and innovation in the concepts that the students produce. As an iconic Australian label Cue is proud to partner with the Whitehouse Institute and #DressedToRest, supporting the future of Australian fashion.”

The winners will be announced at a reveal event in Sydney and Melbourne for students and their families to attend.

This competition is part of a regional campaign which began earlier in the year, with winners today being announced in each of the countries that took part, including the UAE, Singapore, India and Japan.

The competition is only open to third-year fashion design students from the Whitehouse Institute of Design (Sydney and Melbourne).

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