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Cruise Development Strategy to Introduce International Best-Practices to Pacific Cruise Tourism

September 11, 2015 Cruise No Comments Print Print Email Email

Pacific Island Countries (PICs) will soon embark on consultations to develop the Pacific Cruise Tourism Development Strategy (PCTDS).

The South Pacific Tourism Organisation (SPTO) will conduct in-country consultations through workshops and stakeholder discussions at a regional level to seek valuable feedback to develop the Pacific Cruise Tourism Development Strategy. The workshops will focus on examining and evaluating key elements that were proposed during the Pacific Cruise Development forum that was held in Melbourne in June this year. Stakeholders will also discuss the best options to adopt in the strategy, keeping in mind the various action steps proposed to put each element into effect.

These consultations will be carried out within the framework of the European Union’s Pacific Regional Tourism Capacity Building Programme (PRTCBP), which is implemented by the SPTO.

The consultations will be held in Samoa (4th September), Solomon Islands (7th September), Vanuatu (10th September), Tahiti (11th September), Kiribati (22nd September) and Fiji (14th September).

According to SPTO Chief Executive Ilisoni Vuidreketi, the intention is to formulate an updated medium-term strategic framework to guide the industry in developing and implementing specific cruise action plans at a regional level.

“The development of the Pacific Cruise Tourism Development Strategy will be guided by the findings of the EU Pacific Cruise Market Research and Intelligence (PCMRI) report which concluded in March this year,” he said.

Mr. Vuidreketi said the proposed PCTDS is envisaged as a high-level strategic planning exercise that will identify and prioritize an integrated series of regional initiatives for PICs to develop and promote their own cruise strategies.

“This strategy will target prioritized regional needs in cruise tourism, taking into account the varying stages of cruise development in our member countries,” he said.

The PCTDS will assist Pacific Island Countries develop their cruise tourism strategies and assist government ministries and authorities, donors and development partners to determine appropriate investments in infrastructure and the necessary upgrades and improvements needed for the development of the Pacific cruise tourism industry.

The development of the Pacific Cruise Tourism Development Strategy (PCTDS) 2015-2019 will adopt the cruise sector recommendations outlined in the Pacific Tourism Strategy (PTS) 2015-2019.

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