Cruise Planners, an American Express Travel Representative, the nation’s largest home-based travel agent franchise network in the industry, today announced the theme and highlights for the sold-out Cruise Planners 2015 Annual Convention.
During Convention, the ReGENerate theme will be peppered throughout and will help Cruise Planners travel advisors better understand how to attract, service and retain clients within each generational group. The goal will be to encourage agents to re-fuel and realign business strategies and tools for greater success across multiple generations through group business, specialty travel and niche markets.
“We are going to explore the characteristics and buying habits of all generations and better position our travel advisors as the best option for buying travel for all age groups,” said Michelle Fee, CEO and co-founder of Cruise Planners, an American Express Travel Representative. “We look forward to our Annual Convention since it allows us to reconnect and re-engage with our nationally diverse travel advisors.”
Travel advisors will attend multiple days of training specifically tailored to their success including CLIA certification classes, a destination immersion event called “Flavors of the World,” romance travel breakouts, and many partner presentations including presentations from cruise line presidents, Christine Duffy and Andy Stuart. Also, there will be an event expo featuring more than 150 travel industry partners. To kick it all off, Cruise Planners’ executives and owners will present a state of the union focused around the company’s annual growth, industry trends, new technology innovations, additional training opportunities and other announcements from Cruise Planners.
“We have carefully created this year’s schedule based on agent feedback and will be offering more in-depth trainings on group sales, marketing, technology and more hosted by our Home Office Team,” said Vicky Garcia, COO and co-owner of Cruise Planners, an American Express Travel Representative. “Combining fun entertainment with educational training is what Cruise Planners is all about – and we call it our ‘CruisitudeTM.’”
The first few days of the annual convention will be held at the Boca Raton Resort and Club, A Waldorf Astoria Resort, and will feature interactive workshops, panels and presentations from the industry’s top travel and destination partners. After the land portion of the convention, hundreds of agents will sail on the inaugural sailing of Norwegian Cruise Line’s newest ship, the Norwegian Escape out of PortMiami.
“It’s more than just business with the Cruise Planners family,” Fee said. “We have fun along the way since we believe that is when people learn best. And it’s not just about fun either, the Cruise Planners family will give back by collecting donations to support our CP Cares program through multiple avenues at Convention.”