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Cruising ahead with CLIA’s Cruise Month Travel Agent ToolKit

September 19, 2017 Cruise No Comments Email Email

In preparation for its annual Plan a Cruise Month Cruise Lines International Association (CLIA) Australasia launched its digital Travel Agent ToolKit for its travel agent members Travel Agent ToolKit consists of a comprehensive collection of marketing materials which agents can use to develop promotional material targeting local media, their email database of clients (and prospective clients) and their social media followers. Resources include adaptable media releases, social media posts, email headers and messaging for e-newsletters, logos and much more.

“With Plan a Cruise Month coming up, we want to assist our member agents in leveraging this campaign and are providing them with the tools and resources to promote cruise holidays to new and current clients while also highlighting the expertise of CLIA accredited travel agents as the best port of call for holidaymakers wanting to take a holiday at sea,” said Joel Katz, Managing Director CLIA Australasia & Asia.

Plan a Cruise Month will provide the perfect platform for travel agents, cruise lines and industry partners to showcase the many attributes of a cruise holiday and underline that there is a cruise for everyone.”

As an added bonus, CLIA agent members who participate in the Plan a Cruise Month campaign will have a chance to win several prizes.

For cruise bookings made in October, agent members will be in the running to win a weekly prize including cruises and four double passes to the 2018 CLIA Cruise Industry Awards. CLIA will also reward its agent members who share their most creative Cruise Month initiative on Facebook and/or Twitter and include #CruiseMonth, providing them with a chance to win a $1000 marketing co-op fund.

CLIA cruise lines have also released exclusive deals and promotion, accessible for member agents via the new member hub.

The ToolKit and cruise line deals will be refreshed throughout Plan a Cruise Month, so agents are encouraged to log on through October for the latest information.

For further information about Plan a Cruise Month, visit:

Travel agents who are not yet a CLIA member and would like to participate in PACM are advised to visit and learn more about how to become a member.

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