With Cruise Arabia an alliance formed between Dubai’s Department of Tourism and Commerce Marketing aka DTCM, The Oman Ministry of Tourism aka Oman Tourism, Abu Dhabi Tourism & Culture Authority aka TCA Abu Dhabi, its newest partners Qatar Tourism Authority aka QTA, and Sharjah Commerce and Tourism Development Authority aka SCTDA, cruising is set to boom, not only in Dubai but through the Gulf.
Cruise Arabia is described is described as a unified partnership to develop strategies which enhance cruise line and cruise visitors’ experiences in the region and at this year’s ATM, the five tourism authorities are working to promote the region as a whole to the industry and encourage further cruise ship arrivals to the area.
Cruise Arabia representatives are targeting traditional cruise markets in Europe and North America, as well as emerging markets, including China, India, and the Gulf, with the focus on highlighting the region’s rich destination offerings and the many benefits of cruise such as its family-friendly nature, the affordability of cruise travel, which starts at $USD450 per person for one week, plus the breath of on-board activities, entertainment and leisure as travellers explore multiple destinations at a leisurely and relaxed pace.
Hamad bin Mejren, Senior Vice President of Dubai Tourism said: “Since the inception of this alliance in late 2013, we have received a warm welcome from the industry and stakeholders unanimously and we have started to see the successful result in driving cruise visitors to the region”
“The recent joining of two new regional partners, Qatar and Sharjah Tourism authorities, will take this alliance to new levels of strength.”
“After our successful participation in Cruise Shipping Miami event in March 2015, ATM is the first mega regional event where Cruise Arabia is represented by five member destinations.”
“With this growing collaboration, great strides are being taken to achieve our vision for the alliance – to unify efforts for positioning the region as the leading winter cruise destination in the world – is not too far.”
“Looking at the past year in Dubai, we have seen the busiest cruise season to-date.”
“This comes as no surprise due to the introduction of the new multi-entry UAE visit visa for cruise visitors which allows cruise visitors to enter all UAE ports by using one visa – this had a big impact on our key source markets such as India, China, Russia, Commonwealth of Independent States, South Africa, and Brazil.
“In 2014, Dubai received 358,000 passengers from 94 cruise ship calls, and our forecast for 2015 stands at 425,000 cruise tourists from 115 ship calls.” [Image Arabian Gazette]
“We look forward to our work as partners in Cruise Arabia to see these positive results sustained and developed further, as we work on enhancing cruise tourism perception by raising awareness to the many attractions that the region has to offer.”
I met with Mr Hamad bin Mejren at Arabian Travel Market 2015 and chatted with him about Dubai’s cruise sector and to hear what he had to say please click on the video link below:–
Written by : John Alwyn-Jones