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CRUISING’S LATEST THRILLS COME TO LIFE WITH ROYAL CARIBBEAN’S NEW VR EXPERIENCE

July 10, 2017 Cruise No Comments Email Email

Ever wondered about the sensation of driving bumper cars, surfing the waves, climbing up a rock wall, or going up in a glass capsule to over 90m above the sea, all on a cruise ship? 

One can be transported onto a Royal Caribbean International ship and experience these and other Royal Caribbean’s most popular features, without going out to sea, with its new head-mounted display (HMD) virtual reality (VR) experience – the ‘HoliDeck’.  Viewers can choose a variety of interactive games, videos and images from the ‘HoliDeck’ 360° spherical virtual space to explore in depth the entertainment, accommodation and dining options onboard such as the skydiving simulator, Two70 high-tech entertainment space and Main Dining Room, with highly realistic visual effects.

The ‘Holideck’ will soon be available at Royal Caribbean’s booth at the upcoming NATAS Travel Fair in August and other roadshows, as a demo tool for customers to get a virtual taste of the Royal Caribbean cruise experience.  The company is also distributing cardboard VR headsets that play a VR video showcasing key features like the Royal Promenade, ice show, skydiving simulator, SeaPlex and Loft Suite, to its key agents in Singapore as well as its International Representatives in the region as the latest sales toolkit.

This is part of Royal Caribbean’s new marketing campaign ‘Where Everyone Gets What They Need’, launched today with a TVC as well to mark the start of its 10th anniversary celebrations in Singapore.  The TVC centers on the concept that a Royal Caribbean cruise is an enjoyable and hassle free holiday that appeals to multi-generational families, couples and singles.  The line “You Can’t Always Get What You Want”  from the Rolling Stones classic hit is playfully quashed here by the truly ‘one size fits all’ Royal Caribbean holiday, where all guests can indeed get what they need with the wide range of activities, from the aspiring North Star elevated glass capsule to bumper cars and DreamWorks Entertainment for instance.

The island wide campaign, produced by creative agency iris Singapore, will be running for the upcoming months and is expected to reach millions of consumers in Singapore.  Running alongside the TVC are a series of print advertisements, outdoor panels on MRT platform screen doors and the VR project.

On the concept and inspiration behind this campaign, Nicole Lai, Marketing Manager, Singapore and Southeast Asia of Royal Caribbean Cruises Ltd. said, “A Royal Caribbean cruise is the holiday for guests all of ages.  No matter what kind of adventures they seek, there are so many things to do onboard, be it sports, parties, shows and dining, so there is something for everyone.  What’s more, our new exciting VR campaign lets consumers get closer to the real thing.  Riding the VR wave goes hand in hand with the brand of next generation cruising.”

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