International technology company Crystal Lagoons marked its arrival in Australia last week with an event on Sydney Harbour to celebrate World Water Day.
The US-based company is rapidly transforming the residential real estate landscape around the world with crystalline lagoons that are suitable for swimming and boating, and now has its sights set on Australia.
Since it was established eight years ago, Crystal Lagoons has 300 projects in development in both residential and hotel settings, including a 12 hectare lagoon at Sharm El Sheikh in Egypt, which set a Guinness World Record for the world’s largest man-made lagoon.
Oceania Regional Director Mr Germàn Rocca said that negotiations were in play for 30 projects in Australia, with developers recognising the potential of a crystalline lagoon to generate more real estate value than any other amenity at very low cost. “Crystal Lagoons has revolutionised the real estate market in every country it has entered and we believe the technology will have just as great an impact in Australia,” said Mr Rocca.
“It brings waterfront amenity to inland areas of major cities and regions and in some coastal areas it will help solve the problem of pollution, jellyfish, sharks and dangerous currents. Australians love the water but the coastline of major cities has been virtually built out and the real estate is very expensive. Crystal Lagoons’ technology allows developers of residential real estate and tourist facilities to create crystalline lagoons for swimming and water sport in any location and with any type of water, including fresh, salt and brackish, which has no other use. This makes it useful even in those areas that suffer from a lack of water.
“It has already proven its worth in multiple locations across the globe, from medium sized residential developments to mini-cities in the Middle East. It has taken over from golf courses as the world’s top amenity, providing recreation for the whole family and wider community at a much lower cost.
“Since we built our first Crystal Lagoon we have seen how the inclusion of waterfront amenity can add value to marginal land and in fact turn around distressed assets. It has also permitted increased densities which can completely change the feasibility of a project.”
Mr Rocca said Australia’s growing population meant that governments and private developers were increasingly looking to build new cities in greenfield sites sometimes lacking in natural amenity. “Amenity is the crucial element that will determine the success of new developments whether it is on a scale of 500 people or 20,000 people,” said Mr Rocca. “Australia is a large continent but much of it is considered uninhabitable due to the absence of water. Our technology opens up land that would not previously have been considered attractive for residential or tourist development, at low cost and using a fraction of the water required to maintain a park or golf course.”
Key facts about Crystal Lagoons technology
Sustainable: Allows limited resources such as energy and water to be used efficiently and can use any type of water: salt, fresh or brackish water.
Low Water Consumption: Consumes up to half the water of a park of the same size and uses up to 30 times less water than a standard golf course.
Eco-friendly: Uses up to 100 times fewer chemicals than conventional swimming pool systems and consumes up to 2 per cent of the energy needed by conventional filtration systems.
Safe: Fully complies with the most stringent international water-quality standards.
Remotely Monitored & Operated: All Crystal Lagoons are monitored and operated from a centralized location ensuring optimum water quality and an eco-friendly environment.