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Ctrip and European Travel Commission Sign Strategic Partnership Agreement

January 23, 2018 Other News No Comments Email Email

Ctrip attended the business summit of the 2018 China-EU Tourism Year. Held in Venice Italy, Mr Qi Xuchun, Vice Chairman of the CPPCC National Committee, Mr Du Jiang,

Vice President of the China National Tourism Administration, Ms Elżbieta Bieńkowska, EU Commissioner for Internal Market, Industry, Entrepreneurship and SMEs and other representatives shared their thoughts on the China-Europe Tourism Market.

In July 2016, Chinese Premier Li Keqiang and President of the European Commission, Jean-Claude Juncker jointly announced that 2018 will be” China-EU Tourism Year.” Since 2017, Ctrip has reached strategic cooperation agreements with dozens of European destinations such as IrelandPortugalSpain and Austria. At present, Ctrip’s overseas one-stop travel service has covered all European countries from the Mediterranean to Scandinavia. Ms Jenna Qian, CEO of Ctrip’s Destination Marketing and the European Travel Commission (ETC) signed the strategic cooperation agreement during the opening ceremony. In addition to Ctrip’s speech on how to produce and promote one-stop travel services and panel discussions, Ctrip and China Tourism Academy (CTA) also released their joint report on the 2017 China-Europe Tourism Market.

Jenna Qian, CEO of Ctrip’s Destination Marketing, said, “Ctrip’s destination marketing has partnered with more than 300 global destinations. Based on big data, we are able to analyse user behaviour and provide them with personalized travel products and services. We will provide a better promotion and communication platform for China and Europe.”

Ms Qian noted that as European destinations are promoted and the continent becomes more acquainted with Chinese tourist behaviors, this will also help to push Chinese cities abroad. She said, “Ctrip will become a bridge between Chinaand the West and will support the development of distinctive tourism products and services for One Belt One Road countries.”

With more than 300 million registered members from which 25 million are foreigners, Ctrip plays a leading role as the largest online travel agent in China and the second largest in the world. From first purchasing Europe’s meta search Skyscanner at the end of 2016 for US$1.7 billion to agreements with various travel partners, Ctrip will work together with the European Travel Commission (ETC) in destination marketing and growth as well as effectively contributing to cultural development and flows of travel between China and Europe.

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