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Dallas profiles soars on eve of Qantas A380 services

August 7, 2014 Aviation, Headline News No Comments Email Email

egtmedia59Just a few weeks before Qantas boosts its services from Australia to Dallas by deploying an A380 on the route, the Texas city has seen its profile rise sharply.

Dallas has been recognised as a top US destination, ranking third in the Top 50 US Destinations 2014, the only Texas city included within the top 10.

The Dallas Convention & Visitors Bureau (Dallas CVB) made the announcement yesterday.

Australians love Dallas and 60,000 Aussies visited the Texan city last year. President and chief executive of Dallas CVB, Phillip Jones, was in Sydney in June this year to spread the good news about double-digit growth in 2013 and similarly impressive growth expected in 2014.Dallas

Qantas will make the first A380 flight on the QF7/8 Sydney-Dallas route on 29 September 2014. The A380 replaces a B747 on the route and it’s range means it won’t have to stop in Brisbane on the way back to Sydney. It will also  be the first time Qantas has offered First Class on this route.

The report Dallas CVB is highlighting was conducted by Resonance Consultancy. It identifies Dallas as a top destination with its ‘Big Things Happen Here’ brand campaign, investment in new city developments, accessibility with two major airports, dynamic arts and culture scene and major events taking place in the city.

“We have worked very hard over the past decade to position Dallas as a top destination for visitors as well as a city of optimism and opportunity for everyone. Dallas has invested billions of dollars in new developments including hotels, restaurants, cultural venues and tourist infrastructure,” Dallas CVB’s Jones commented.

“This ranking reaffirms our efforts and our strategic planning and proves that Dallas is full of surprises.”

Following Los Angeles and New York City respectively as an overall destination, Dallas additionally ranks No. 2 in the Shopping category offering a wide variety from boutiques, western-wear, high-end couture, antiques and specialty food shops. Dallas is also recognised among the top five in Places for Culture & Performing Arts ranking with the nation’s largest urban arts district and more than 160 museums throughout the area.

Top 50 U.S. Destinations 2014:

  1. Los Angeles
  2. New York City
  3. Dallas/Fort Worth
  4. Chicago
  5. San Francisco
  6. Las Vegasunnamed
  7. San Diego
  8. Denver
  9. Philadelphia
  10. Miami

“Dallas has a vibrant economy fuelled by new developments, a strong corporate base, and aggressive leaders,” said Mayor Mike Rawlings.

“In 2008, the city set a multi-channel vision for development and growth to be attained by 2015. The recession notwithstanding, many of its hospitality goals have been attained. The Arts District has been expanded and numerous new attractions have been completed in the past few years, including the Perot Museum of Nature and Science, the George W. Bush Presidential Centre at Southern Methodist University, and Klyde Warren Park, a USD 100 million, 5.2-acre urban park that extends above the freeway to connect three districts,” the Resonance Report cites.

“The new ranking validates the ever-building momentum in the city reinforcing Dallas’ position as a leading destination for business, conventions and leisure travel,” Jones said.

“This news exemplifies the Dallas CVB’s mission and momentum over the last ten years and our Big Things Happen Here campaign reinforces the message that Dallas shines as a 21st century vivacious city of the present and the future,” said Dave Brown, executive vice president and general manager at the American Airlines Centre Dallas and chairman of the Dallas CVB.

The Resonance Report ranks US destinations from an industry perspective based on the way leisure and business travellers experience and evaluate destinations. The report examines tourism products and experiences through extensive quantitative and qualitative criteria, specifically designed to offer destinations dynamic insight on trends in the travel industry

Edited by : Peter Needham

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