On this exact day, April 19, in 2009, a young Danny MacAskill and his friend Dave Sowerby clicked ‘upload’ on a YouTube video titled ‘Inspired Bicycles’. The rest is history.
The career defining video of his two-wheeled stunts became an instant internet sensation and have been viewed the world over. He didn’t stop there and his most popular offering, the seven-minute Imaginate, has been watched by 65 million people and counting. But the softly spoken Brit says he never sets out to pick up such a global audience and each time the clicks escalate, he is blown away by the popularity of what he does.
“We’ll often have long intros where we’re not even on the bike for the first up to like a minute. That’s a no go from video marketing point of view.”
His most recent offering, Wee Day Out, which dates back five months, has already been viewed on YouTube nearly eight million times, a slapstick insight into what he gets up to on a day off.