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Data analytics & BI critical to help DMOs engage travellers and respond to challenges: Amadeus

May 8, 2017 Tech No Comments Email Email

The rise of new deal sites, last minute offers and low cost airlines, in conjunction with economic growth in emerging countries has broadened the field of choice for travellers planning their next holiday.http://join.travelmanagers.com.au/

Destination Marketing Organisations (examples: Tourism Australia / Tourism New Zealand) are an important part of the travel ecosystem, howeverempowered consumers and savvy competitors have increased the challenge for DMOs when it comes to attracting visitors.

However, sophisticated data analytics and business intelligence can help engage with travellers, understand traveller trends and intentions, and see correlations between actions and outcomes. This can help DMOs understand how to inspire and increase tourism numbers, and build more effective marketing campaigns.

Travel technology leader Amadeus has today released a new discussion paper that delves into the current challenges for DMOs and opportunities available to them when they harness data analytics and business intelligence.

For a summary of the paper, see this blog post written by Marian Hens, Manager, Global Communications Travel Intelligence, Amadeus IT Group.

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