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DC & Associates Worldwide Wins Communications Team Of The Year

August 22, 2017 Accolades No Comments Email Email

DC & Associates Worldwide, the Australian Group Sales Agent (GSA) for Destination Canada, was crowned 2017 Communications Team of the Year at the Australian Society of Travel Writers (ASTW) Annual Convention, held on the Sunshine Coast over the weekend.

The team, consisting of Managing Director Donna Campbell, and Media Director, Philippa Macken, has represented Destination Canada in Australia for the past seven years, achieving year-on-year growth in Australian visitation and publicity during that time.

Pip Macken, Nick Wayland from TravMedia, Donna Campbell

“We were incredibly honoured to receive this prestigious award at the ASTW convention on Saturday night,” says Donna. “To be named among such worthy finalists, including Janaya Birse (Hawaii Tourism) and Accor Hotels, was humbling and we are thrilled to be recognised for the work we so passionately carry out for Destination Canada.

“Our mandate is to compel Australian travellers to change their mindset from, ‘I’ll visit Canada one day’ to ‘This is the year I must visit Canada’, and we achieve this through emotive, credible storytelling across all media platforms.

“This wouldn’t be possible without the strong relationships that Pip and I have with ASTW members, who continue to be valuable advocates for Canada.”

Australian annual visitation to Canada is set to increase by more than 11 per cent, with year-to-date June arrivals up by a huge 17.3 per cent.

“Aussie travellers are keen to explore Canada’s unique wilderness, vibrant cities and diverse cultures, from the historic Maritime provinces to the distinctly European vibe of Quebec, and they’re coming back repeatedly seeking new adventures,” says Donna.

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