Sydney-based tourism marketing company, DC & Associates Worldwide (DC & A), has once again been selected to carry out the travel trade and media relations activities for Destination Canada within the Australian market.
Led by Managing Director, Donna Campbell, DC & A won the contract following an open and highly competitive government RFP process.
“As the current incumbent, we were originally selected in 2010 when Destination Canada adopted the GSA model for the Australian market,” says Donna. “To win the contract a second time is a testament to the team at DC & A and our highly successful approach to delivering sales and marketing programs.”
Nathan McLoughlin and Philippa Macken will manage the trade and media respectively, to engage industry and entice Australians to choose Canada as a travel destination, year-round.
“I’m delighted that this appointment has taken place in one of our most well-established and crucial travel markets for Canada,” says David F. Goldstein, Destination Canada President and CEO. “Their expertise and market knowledge will be vital in delivering increased visitor numbers from Australia.”
The contract takes effect from Jan. 1, 2016, with the current arrangement set to expire Dec. 31, 2015.
“Our team is passionate about Canada’s awe-inspiring wildlife, eclectic cities, pristine wilderness, and the stories behind its culture and local residents,” says Donna. “We will continue to develop Canada’s tourism potential through travel trade relations, digital and social communications, and traditional media activities, while leveraging the Canada brand, Canada. Keep Exploring.”